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Govt mulls IVR system to reach out to beneficiaries

The idea was to conduct a field impact study to evaluate the effectiveness of the schemes and get feedback to formulate new policies if needed.

Written by Navjeevan Gopal | Chandigarh | Published: April 30, 2016 12:34:07 pm

TO GET a first-hand knowledge of the impact of its populist schemes ahead of the 2017 assembly elections, Punjab is mulling over to take interactive voice response (IVR) system route to reach out to the beneficiaries of the schemes offered by various government departments.

A proposal for the same is likely to be put in the cabinet meeting scheduled Saturday.

Punjab government had earlier floated a tender to select an agency for the assessment of the outreach of various programmes of the government. The idea was to conduct a field impact study to evaluate the effectiveness of the schemes and get feedback to formulate new policies if needed.

An official told the only agency that came forward quot ed over Rs 30 crore for carrying out the study.

“The government has decided to take the IVR system route to reach out to the beneficiaries. We are likely to approach BSNL for the same. All the beneficiaries in all such schemes would be reached through IVR system. They will receive calls on their mobiles about the scheme and whether they actually were availing the scheme. There will be number of other parameters also. The beneficiaries would be able to register their responses through IVR system as they would be given choices through IVR to share their experience and feedback,” an official of Punjab government told The Indian Express on Wednesday.

“It is not easy to cover all the beneficiaries by any field study. So, it has been decided that IVR system is best suited to complete the task. There are lakhs of beneficiaries in schemes like Atta Dal scheme monitored by Food and Civil Supplies department, Pension scheme by Social Security department and schemes like farmers insurance and crops insurance and so on. The exercise would be completed in six months,” the official added.

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“Depending upon the feedback, the scheme would be fine tuned,” said official. For example, the official added, in Mukh Mantri Tirath Yatra Scheme, there are inputs that pilgrims faced drinking water problems during the journey.

“That issue is being addressed now,” the official told.

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