Highlighting the role of the radio as a powerful communication tool, Information & Broadcasting Minister Arun Jaitley said on Friday that media campaigns on issues like healthcare, instead of “propaganda which indoctrinates people”, can go a long way in educating the masses.
“Instead of having propaganda of different types which indoctrinates people, if you have sustained campaigns of this kind, which will drill into the human mind the healthcare and preventive healthcare system, radio can become a very powerful tool of education,” said Jaitley, referring to a community radio station which won an award for a health campaign.
He was speaking at the 6th National Community Radio Sammelan in which community radio channels were awarded for innovative programmes.
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