A few days ago, the Air India proposed that its crew be draped in khadi. The use of indigenous fabric for the 4,000-strong cabin crew was suggested by the national carrier’s internal committee, in accordance with Prime Minister Narendra Modi’s ‘Make in India’ and ‘Khadi for Fashion’ slogans. Now, the Tourism Ministry has proposed the use of khadi bedsheets and upholstery in ITDC (India Tourism Development Corporation) hotels across India. Currently, ITDC runs 16 hotels – including three in Delhi, and others in cities like Puri, Patna, Bhopal, Jaipur, Guwahati and Puducherry.
The ministry is also looking at other options to promote products manufactured by khadi and Village Industries Commission (KVIC). Keeping with that, besides towels, curtains and sofa covers, toiletries produced by KVIC will also be used in ITDC hotels. A plan is also afoot to open KVIC outlets at various airports across India. Even the Culture Ministry proposes to promote khadi by setting up separate stalls selling KVIC products during all festivals and fairs organised by it across India.
Besides the slogans given by the PM, the proposals are said to be inspired by a letter written by BJP President Amit Shah to various ministries, asking the ministers “to do the needful in ensuring that various departments under his ministry maximise the use of khadi in a systematic manner”. In this regard, Mahesh Sharma, MoS Civil Aviation, who also has independent charge of the Tourism and Culture ministries, says, “After receiving the letter, we have been thinking of ways and means to promote and popularise khadi in India. We haven’t taken any final decisions but we are surely going to do it in a big way.”
Attached with Shah’s letter is a detailed note by KVIC Chairman Vinai Kumar Saxena, citing how the PM had given the slogan “Azaadi Se Pehle, Khadi for Nation. Azaadi Ke Baad, Khadi For Fashion” during his Mann Ki Baat address in January. Saxena, in his letter, also talks about how KVIC employs more than 130 lakh people, and how he seeks inspiration “from the Honourable Prime Minister’s governing principles concerning Make in India, Shrameva Jayate, Skill India and Khadi For Fashion”.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines