In a first of it’s kind intervention, the District administration of Dahod has directed shops selling kachoris to lower the rates by Re 1 to make it “affordable” for people. The reason for the intervention, officials say, is the requests received from residents and travelers seeking a taste of the town’s famous snack.
Following a meeting called by the District Supply Officer on Thursday, sweet savory shops selling kachoris put up boards on Friday informing people that the price of a single piece of kachori had been lowered to Rs 12 by Re 1.
The decision has left many shops unhappy. A shop owner from a renowned sweet shop on the Station Road in Dahod said, “This is forcing us to lower the price. We charge a particular amount not to inconvenience patrons but because we also need to meet overhead costs of business to maintain quality and hygiene. However, we are compelled to follow the direction also. ”
District Supply Officer JD Patel said the decision was fair as the shops had no seating arrangement for customers.
“We received applications from many people locally as well as feedback from travelers, who stop by shops to purchase the famous Dahod kachoris. The decision was taken after considering the quantity in grams per piece and the complementary facilities provided by shops. Most big shops whose rates were as high as Rs 13 were only over the counter sales shops without any overhead costs of sitting areas or waiters. There are many smaller sweet shops that sell kachoris for Rs 10. We had suggested the uniform price of Rs 10 per piece but the traders agreed to Rs 12 , which is Re 1 lower than the existing rates, citing labour costs.”
Patel said the move will only fetch more business, in the long run, to shops that feel they are at loss because of the move.