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Free ration, vaccines focus of BJP’s UP campaign

The saffron party is planning yatras, mahotsavs and other forms of campaigns to find out if the Yogi Adityanath government’s schemes are reaching people, and spread awareness about them.

UP Chief Minister Yogi Adityanath

The focus of the second day of meetings in Delhi between the BJP leadership and its MPs from Uttar Pradesh remained on ways to reach out to the public in the state that goes to the polls next year.

The saffron party is planning yatras (marches), mahotsavs and other forms of campaigns to find out if the Yogi Adityanath government’s schemes are reaching people, and spread awareness about them. Most of these programmes are likely to begin after August 15 after the current Parliament session concludes on August 13. Sources said the focus on the initial campaigns would be on free ration distribution, free vaccination, and issues of farmers.

Sources in the BJP also said apart from prominent schemes of the central and the state governments, the MPs from the state had also been tasked with countering the Opposition’s narrative about farmers’ issues and the BJP-led governments’ management of the Covid-19 pandemic.

The series of outreach initiatives would begin with an “Ashirwad Yatra” by the party’s newly inducted central Cabinet ministers from the state. They will travel to their constituencies, covering four to five parliamentary seats on the way to seek the “blessings” of both party workers and the public.

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“Due to the Opposition’s pandemonium in Parliament, the newly inducted ministers could not be introduced. Since the blessings of the workers and the people are what matter, soon the party will finalise a detailed route for each of these Ministers from the state that will include four to five Lok Sabha constituencies,” said an MP who attended the meeting.

The parliamentarian said the route would be finalised in the next few days, but as per briefing, the ministers will participate in welcome events held along the route. Either “Karyakarta ka ashirwad [Blessings by party workers]” or “Samaj ka Ashirwad [Blessings from society]” events will be organised along the routes.

“The guidelines and routes would be finalised and shared within next few days,” said the MP, adding that the yatra was likely to be organised over three days and its final name had not been decided yet.


An MP said the parliamentarians from the state had been asked to visit ration shops in their regions along with local MLAs. They will have to interact with people there to collect their monthly ration, and enquire about their problems.

“After August 15, there will be a campaign where we will visit government ration shops along with local MLAs and inquire about the problems being faced by the public if any or there are any suggestions,” said the MP. Before the campaign begins, Prime Minister Narendra Modi was likely to virtually interact with ration vendors from across UP, the parliamentarian added.

While there were talks about MPs being asked to provide feedback about MLAs, and suggestions being sought from them about candidate selection for the Assembly polls, one BJP parliamentarian refuted the reports and said the focus was on taking along local MLAs to these outreach events. In the coming months, all MPs and local MLAs are expected to camp in their regions and participate in as many outreach events as possible.

First published on: 30-07-2021 at 02:27 IST
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