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Creator’s Corner on DD News to air content by digital influencers

The initiative will feature content ranging from two minutes to 10 minutes sourced from applications vetted by an independent team with a focus on a variety of subjects.

Creator’s Corner on DD News, DD News, DD News digital influencers, digital influencers, Prasar Bharati, Indian express news, current affairsA government statement noted that the digital creators and their channels will be given full credit for their programming.
Written by: Amrita Nayak Dutta
2 min readNew DelhiJan 10, 2026 04:15 AM IST First published on: Jan 10, 2026 at 04:15 AM IST

PUBLIC SERVICE broadcaster Prasar Bharati Friday launched a dedicated 30-minute prime time slot for digital creators to showcase their content five days a week on DD News and its digital platforms under a revenue-sharing model.

The initiative will feature content ranging from two minutes to 10 minutes sourced from applications vetted by an independent team with a focus on a variety of subjects.

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A government statement noted that the digital creators and their channels will be given full credit for their programming.

Creator’s Corner, as it is named, will be telecast on DD News and other digital platforms from Monday to Friday at 7 pm, with a repeat telecast at 9.30 am from Tuesday to Saturday. Each episode will feature four to six reels or videos covering diverse themes.

Amrita Nayak Dutta writes on defence and national security as part of the national bureau of The Ind... Read More

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