Creator’s Corner on DD News to air content by digital influencers

The initiative aims to promote the digital economy by encouraging the creation of quality content and expanding its reach through a partnership between Prasar Bharati and individual content creators.

Creator’s Corner will feature content on a wide range of themes, including news and current affairs, culture, travel, cuisine, art and literature, music and dance, health and wellness, education, science and technology, inspiring stories, environment and sustainable development, and entertainment.

Information and Broadcasting Minister Ashwini Vaishnaw said this is the first time content creators will come on a platform of a media network. He said it is the first step in the reform of the functioning of Prasar Bharati.

Minister of State for Information and Broadcasting L Murugan said the initiative will give a platform to influencers who generate quality content.