Why are energy drinks under a food regulator scanner? The truth about caffeine and sugar

The Food Safety and Standards Authority of India (FSSAI) has recently issued notices to several manufacturers of caffeinated beverages, objecting to the use of the term ‘energy drink’ and promotional claims

caffeineCaffeine readily crosses the blood-brain barrier and blocks adenosine receptors in the brain, temporarily reducing the sensation of fatigue while improving alertness, concentration, and reaction time. (Photo: Pixabay/cocoparisienne)
6 min readJul 8, 2026 07:33 AM IST First published on: Jul 8, 2026 at 07:33 AM IST

If you walked into a supermarket this week looking for an energy drink after a gym workout, you may have wondered why these beverages are suddenly under scrutiny.

The Food Safety and Standards Authority of India (FSSAI) has recently issued notices to several manufacturers of caffeinated beverages, objecting to the use of the term “energy drink” and promotional claims such as “boosts energy”, “enhances focus” or “vitalises body and mind.” The regulator has clarified that there is currently no notified food standard for a category called “energy drink” under Indian food regulations. More importantly, it has emphasized that foods cannot make therapeutic or functional claims unless these are specifically permitted under the regulations.

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