This is an archive article published on February 1, 2023
Know how eating high fat and high calorie foods can rewire your brain to eat for pleasure, cause obesity
Researchers from Penn State College of Medicine, US, found that after being continuously fed a high fat/high calorie diet, the brain adapts to what is being ingested and forgets to balance calorie intake. The study proves junk foods are endocrine disruptors, say experts
Next time you pop that biscuit absent-mindedly or reach out for the packet of chips out of habit while hammering away at your keyboard, know that you are not only loading up on calories, you are also delaying their digestion as fatty, junk foods dull your gut responses. Continuously eating a high fat/calorie diet can reduce the brain’s ability to regulate food intake, as it seems to disrupt the signalling pathway between the brain and the gut, according to new research. In short, mindless snacking rewires the brain and reduces its ability to regulate appetite or switch on the satiety button.
What the research says
The study on rats, published in The Journal of Physiology, found that after being continuously fed a high fat/high calorie diet, the brain adapts to what is being ingested and forgets to balance calorie intake. Researchers from Penn State College of Medicine, US, suggest that calorie intake is regulated in the short-term by cells called astrocytes (large star-shaped cells in the brain that regulate many different functions of neurons) that control the signalling pathway between the brain and the gut. “Continuously eating a high fat/calorie diet seems to disrupt this signalling pathway,” Dr Kirsteen Browning, Penn State College of Medicine, US, lead author, said. Astrocytes stimulate neurons that ensure the stomach contracts correctly to fill and empty in response to food passing through the digestive system. When they go awry, this natural process gets disrupted. “After 10-14 days of eating a high fat/calorie diet, these astrocytes fail to react and the brain’s ability to regulate calorie intake seems to be lost. This disrupts the signalling to the stomach and delays how it empties,” the researchers have said. However human studies will need to be carried out to confirm if the same mechanism occurs in humans, they add.
This finding is important because it nails the reason why we become gluttons and could encourage development of anti-obesity pills that target neurons.
Normal vs hedonic hunger
Explains Dr Uday Phadke, Director of Diabetes and Endocrine Services, Sahyadri Group of Hospitals, Maharashtra, “Normal hunger is when one has not eaten for a long time and the body is craving for energy. This typical metabolic hunger triggers certain hormones in the gut that signal the brain to feed the body. But when one eats foods high in carbs and fats, they activate the reward mechanism whereby the brain starts feeling nice and asks for more of this pleasurable sensation. This is called hedonic hunger. Normally, the stomach is supposed to signal the brain that it is time to stop. On the other hand, the brain derives pleasure by eating fatty and sugary foods, stops responding to small amounts and asks for more. For instance, one may have had a full dinner but is tempted to have dessert despite not being hungry. Or one may eat a burger with cheese and meat that is akin to a thousand-calorie bomb. One may feel satiated but addicted to pleasurable sensation, the brain may generate a craving for more. It has nothing to do with hunger. The sight, smell and taste of the food can make you overeat. If one is not careful, this pleasure-eating can progressively lead to obesity.” Dr Phadke advises patients about restricting calorie-dense foods. “The goal is not to stop eating but to have alternatives, say a chapati instead of a biscuit that has so many calories and fat content,” he adds.
Junk foods are endocrine disruptors: Study authenticates that
“The research gives a scientific rationale. It’s high time that a warning should be written on all junk food preparations,” says Dr Shashank Shah, Consultant Bariatric Surgeon at Lilavati Hospital, Mumbai. “Short-term junk food load is compensated by astrocytes and hypothalamic cells but chronic exposure to junk food and excess fatty acids can induce obesity,” he adds. “The hypothalamus is the area of the brain where neuronal control of obesity occurs. Foods rich in free fatty acids increase their flow to the hypothalamus. Excess deposited fatty acids then disturb the function of astrocytes, inducing what is called reactive astrogliosis. This increases secretion of Gamma-aminobutyric acid (GABA), which impacts neurotransmitters. This also increases inflammation and destroys the ability of surrounding cells of the hypothalamus to protect the body from excess weight. The result is reduction of energy expenditure and increase in body weight, followed by all other hormonal changes of obesity,” says Dr Shah. He feels it would be interesting to understand that bariatric surgeries like bypass procedures reduce the flow of such free fatty acids to the astrocytes, reduce inflammation and obesity.
Obesity is a global public health concern because it is associated with increased risk of cardiovascular diseases and Type 2 diabetes. According to Unicef’s World Obesity Atlas for 2022, India is predicted to have more than 27 million obese children, representing one in 10 children globally, by 2030.
Anuradha Mascarenhas is a Senior Editor at The Indian Express, based in Pune. With a career spanning three decades, she is one of the most respected voices in Indian journalism regarding healthcare, science and environment and research developments. She also takes a keen interest in covering women's issues .
Professional Background
Education: A gold medalist in Communication and Journalism from Savitribai Phule Pune University and a Master’s degree in Literature.
Author: She authored the biography At The Wheel Of Research, which chronicles the life and work of Dr. Soumya Swaminathan, the former Chief Scientist at the WHO.
Key Focus: She combines scientific accuracy with storytelling, translating complex medical research into compelling public and human-interest narratives.
Awards and Recognition
Anuradha has won several awards including the Press Council of India's national award for excellence in journalism under the gender based reporting category in 2019 and the Laadli Media award (gender sensitivity -2024). A recipient of the Lokmat journalism award (gender category-2022), she was also shortlisted for the RedInk awards for excellence in journalism-2021. Her debut book At The Wheel Of Research, an exclusive biography of Dr Soumya Swaminathan the inaugural chief scientist of World Health Organisation was also nominated in the Popular Choice Category of JK Paper AUTHER awards. She has also secured competitive fellowships including the Laadli Media Fellowship (2022), the Survivors Against TB – New Research in TB Media Fellowship (2023) and is part of the prestigious 2025 India Cohort of the WomenLift Health Leadership Journey.”
Recent Notable Articles (Late 2025)
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Discipline, diet and purpose; How a 97-year-old professor defies ageing'' (Nov 15, 2025) Report about Prof Gururaj Mutalik, the first Head of Department at Pune's B J Government Medical College who at 97 credits his longevity to healthy habits and a strong sense of purpose.
2. Environmental Health (The "Breathless Pune" Series)
Long-term exposure even to 'moderate' air leads to chronic heart, lung, kidney issues" (Nov 26, 2025): Part of an investigative series highlighting that even "safe" pollution levels are damaging to vital organs.
"For every 10 µg/m3 increase in PM2.5 level, there was 6-8% jump in medicine sales" (Nov 23, 2025): Using commercial data to prove the direct link between air quality and respiratory illnesses in Pune.
3. Lifestyle & Wellness News
"They didn't let cancer, diabetes and heart disease stop them from travelling" (Dec 22, 2025): A collaborative piece featuring survivors who share practical tips for traveling with chronic conditions.
At 17, his BP shot up to 200/120 mmHG; Lancet study flags why child and teen hypertension doubled between 2000 and 2020'' (Nov 12,2025)--A report that focusses on 17-year-old-boy's hypertensive crisis and reflects the rising global trend of high blood pressure among children and adolescents.
4. Scientific Recognition & Infrastructure
For promoting sci-comm, gender diversity: IUCAA woman prof highlighted in Nature" (Nov 25, 2025): Covering the global recognition of Indian women scientists in gender studies and physics.
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Signature Beat: Health, Science & Women in Leadership
Anuradha is known for her COVID-19 reportage, where she was one of the first journalists to provide detailed insights into the Covishield and Covaxin trials. She has a dedicated interest in gender diversity in health and science, often profiling women researchers who are breaking the "leaky pipeline" in STEM fields. Her writing style is scrupulous, often featuring interviews with top-tier scientists and health experts from various institutions.
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