The world’s biggest sporting event, FIFA World Cup 2018 is continuing to endure its strong run in football viewership across India for the third successive week by garnering over 153 million viewers across 48 matches played in the first 16 days of the tournament. To simplify it further, the total cumulative reach of the event was 153.2 million viewers. 123.2 million viewers watched the World Cup on TV while more than 30 million viewers streamed it online. The 48-group stage matches were also watched live by 83.9 million viewers across India on the sports channels of Sony Pictures Networks. Female viewership has contributed to 47 percent of the tournament reach till date.
Further, over 60 percent of the overall TV reach came from hindi speaking markets (HSM). In absolute terms, that number comes to 72.7 million viewers from the HSM. Rural India contributed 51.5 million viewers which is 42 percent of the overall TV reach.
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Meanwhile, in terms of highest market reach for live matches- West Bengal continues to lead with 17.5 million followed by Kerala (15.8 million), North East (9.3 million), and Maharashtra/ Goa (9 million). Local language feeds (Hindi, Malayalam, Bengali, Tamil, Telugu) have also contributed to 47 percent of the overall viewership.
Regional commentary has been well received, with 8 million viewers in Kerala sampling Malayalam commentary and 7 million viewers in West Bengal sampling Bengali commentary.