This is an archive article published on June 12, 2022
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Sunday Long Reads: Mothers in the workplace, cartoons by EP Unny, director Jonas Poher Rasmussen interview, and more

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Maternity can be a liability for working women, who get passed over for promotions, sidetracked from prized projects or simply offloaded if they want to take a longer break (Illustration credit: Suvajit Dey)Maternity can be a liability for working women, who get passed over for promotions, sidetracked from prized projects or simply offloaded if they want to take a longer break (Illustration credit: Suvajit Dey)
5 min readNew DelhiJun 14, 2022 10:19 AM IST First published on: Jun 12, 2022 at 12:25 PM IST

When Ranjani Krishnaswamy was thinking about a storyboard for jewellery brand Tanishq’s Mother’s Day campaign, she didn’t want a saccharine concept of the forever giver, nurturer and restorer. She wanted to keep it real and honest. And she found it from women around her, among consumers or colleagues. The brand’s general manager (marketing) figured that maternity was a liability for working women, who got passed over for promotions, sidetracked from prized projects or simply offloaded if they wanted to take a longer break for their children. That’s when she decided to flip the narrative of denial.

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