This is an archive article published on July 10, 2022
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Uber’s crisis SOP: hit ‘kill switch’ meaning shut down to deny info

Three months before Delhi rape, Uber Asia chief told India team to ‘embrace the chaos’

uber files, indian expressThe New Delhi rape case saw Uber being temporarily withdrawn from the Capital’s roads. (Express)
Written by: Ritu Sarin
7 min readNew DelhiJul 11, 2022 02:58 PM IST First published on: Jul 10, 2022 at 09:35 PM IST

Barely one year into its launch in India, on August 23, 2014, Uber’s then Asia Head, Allen Penn, sent an email to the team here: “Embrace the chaos. It means you are doing something meaningful.”

There was some “chaos” a little over three months later — on December 5, 2014, a woman passenger was sexually assaulted in an Uber cab by its driver in New Delhi.

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In his August email titled “dealing with regulatory issues,” Penn laid out for his Indian colleagues what it now transpires was a standard operating procedure: how Uber managers should stonewall queries and missives from the government.

While encouraging the team – “Irrespective of what the competition and entrenched interests say, You and Uber are the ones improving India” – he instructed them on how to keep the authorities at bay.

Ritu Sarin is Contributing Editor (Investigations) at The Indian Express group. Her areas of special... Read More

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