From Stage To Runway: ENHYPEN Becomes The Face Of Prada
Groundbreaking collaborations between the world of K-pop and high-end fashion is underway as Prada ropes in the South Korean band as brand ambassador
In another step towards global domination by K-World, South Korean band ENHYPEN has been announced as the newest brand ambassador for the iconic luxury brand, Prada. With their exceptional talent, captivating performances, and distinct sense of style, ENHYPEN has caught the attention of the fashion industry and is set to make a significant impact as they venture into the realm of high fashion.
Prada has partnered with South Korean boy band ENHYPEN. Picture:@enhypen/Instagram)
ENHYPEN’s appointment as brand ambassadors for Prada marks a significant milestone in the history of K-pop. It demonstrates the growing global influence of Korean artists and the industry’s increasing recognition of their immense talent and unique fashion sensibilities. The band had been showing support to Prada over the last couple of months, especially on social media.
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If these announcements are anything to go by, there is no stopping the Hallyu wave. ENHYPEN X Prada comes close at the heels of Song Joong Ki being appointed global ambassador for French fashion house Louis Vuitton. Previously, J-Hope from BTS, and Hyein from NewJeans had also been roped in to represent the brand.
