Cara Delevingne Is Promoting A New Face Mist With A Unique Story
Model, actress and climate advocate Cara Delevingne has joined hands with Vattenfall to launch the first-ever face mist made with industrial waste water
There are widespread concerns around industrial waste water, but rarely has an alternative been highlighted the way Cara Delevingne has done it. In a new video that she teased on her social media, the model and actor has collaborated with European energy company Vattenfall to launch the first-ever face mist made from industrial waste water, aptly titled The Industrial Emissions Face Mist. The idea is simple – the emissions are clean enough to be turned into a face mist for your face.
Cara Delevingne in the new campaign for Vattenfall
There is an environmental message sprinkled in this beauty campaign. The campaign’s goal is to showcase the clean emissions of hydrogen, which produces just water as a waste product. The mist is produced as a byproduct of green hydrogen from wastewater from an energy production facility. Vattenfall hopes to highlight the possibility of fossil-free hydrogen powering entire industries with the facial mist.
“We aim to highlight the potential of fossil free hydrogen by showcasing that when used as fuel only water is emitted. The “Industrial Emissions Face Mist” is made of real waste water from the steel making process taking place at the HYBRIT pilot plant in Luleå, Sweden. We aim to show the potential of fossil free hydrogen and inspire others to join us in the transition towards a cleaner and more sustainable future,” read the group’s website, quoting Mikael Nordlander, Director of Industry Decarbonisation at Vattenfall.
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While the mist is not a product for sale, with only a few bottles being produced for the campaign, this seemingly ordinary campaign could have more lasting ramifications for different industries, especially those that rely on fossil fuels. The technology around green hydrogen is evolving and has the potential to decarbonize many other industries, such as petrochemicals and aviation.
