The streaming wars are at full force at the moment with streamers one-upping each other with better content and in the midst of this battle, Apple has jumped in with their service Apple TV+. The Morning Show starring Jennifer Aniston, Reese Witherspoon and Steve Carell is one of the biggest shows that premieres on Apple TV+ this Friday but before you buy into yet another subscription, we suggest you read through this article to know what’s in store for you.
After watching three really long episodes of The Morning Show, I realised that whatever story they manage to tell in three episodes was already communicated in their three-minute trailer.
The show opens with Steve Carell’s Mitch Kessler getting fired from The Morning Show as he is accused of sexual harassment. Jennifer Aniston’s Alex Levy is left behind to pick up the pieces and the hunt for a new co-host begins. Enter Reese Witherspoon’s Bradley Jackson who claims to be an honest journalist but her shrieking voice in those initial few scenes is enough to put you off.
The show takes forever to take off and the moments that are built up with suspense, have no pay-off as we already know the end point, thanks to the trailer.
Created by Jay Carson, The Morning Show is aware that much of the action taken against #MeToo perpetrators is just for the optics. The show reminds the viewers that despite everything, this is a man’s world and no matter how much Aniston’s Levy tries to assert her power, she will always have to go through gatekeepers such as Billy Crudup’s Cory Ellison.
But somehow, three episodes in, it’s still hard to understand what Aniston’s character honestly thinks about the accusation against Carell’s Kessler. She keeps repeating that it’s wrong but it doesn’t feel honest at any point. In fact, Steve Carell’s misinterpretation of the accusations against him come through more honestly.
The Morning Show is a show-within-a-show and it is quite a cheeky take from the makers when they speak about the downfall of broadcast television in the race against streaming services.
The Morning Show tries to be a little like HBO’s Succession with its use of background music and the delivery of plot twists but fails massively. As far as the performances are concerned, Aniston and Witherspoon deliver mediocre performances. Carell shines in a couple of scenes, especially the one where he is trying to use the coffee machine.
The Morning Show is nothing extraordinary and considering this is Apple TV+’s big debut in the streaming world against competitors such as Netflix and Prime Video and even the upcoming Disney+, it misses the mark by a long shot.
Verdict: The Morning Show demands a lot of patience, and even then it doesn’t really deliver.
The Morning Show premieres on Apple TV+ on November 1.