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Wednesday, October 21, 2020

Chacha Chaudhary series to hit OTT platform soon

Chacha Chaudhary has been an integral part of India's pop culture since it was first created by legendary cartoonist Pran Kumar Sharma in 1971.

By: PTI | Thiruvananthapuram | Updated: June 12, 2020 8:17:16 pm
chacha chaudhary online Toonz Media Group has taken special effort to make the animated adaptation of Chacha Chaudhary relevant for the millennial audience as well.

An animated series based on iconic Indian comic book hero Chacha Chaudhary will soon be streamed on an OTT platform for the first time.

The Thiruvananthapuram-based Toonz Media Group has signed an exclusive deal in this regard with Disney+ Hotstar VIP, a press release here said.

“We are excited about Chacha Chaudhary boarding the OTT platform for the first time which will give an opportunity for the complete family to relive, entertain and engage with Chacha & Sabu. And to have Disney+ Hotstar VIP as our OTT partner for the series is like the icing on the cake,” said P Jayakumar, CEO of Toonz Media Group.

Meanwhile, the second season of the series will also be aired on the Disney Kids Channels in India, following Season 1’s huge popularity among children across the country.

Production has begun for the new episodes of the show, which will include 52 episodes of 11 minutes and will be aired across Disney Kids Channels network in India, besides the Disney+ Hotstar VIP platform, a press release said.

Chacha Chaudhary has been an integral part of India’s pop culture since it was first created by legendary cartoonist Pran Kumar Sharma in 1971.

The adaptation of the comic book into an animated series was championed by Toonz, with the vision to develop Chacha as the number one animation IP from India.

Season 1 of the series was launched on Disney in June 2019 following an exclusive TV deal with Toonz. Besides its success on the small screen, Chacha Chaudhary has today grown into a 360 degree brand with more than 500 titles published, 250,000 books sold to date, comics published in 5 languages, massive exposure through 35 newspapers in ten languages and free E-comics on Google’s free wifi in 100 railway stations across India in 18 languages.

Chachas merchandise was released to the young and adult fans earlier this year and the kid’s merchandise is expected to launch in market by late 2020.

“Chachas core Indian values with mental strength should be a good inspiration for kids and the whole family at these times,” Nikhil Pran, CEO of Pran’s Features said. Toonz has recreated the iconic cartoon in animation.

Although primarily a nostalgic, growing-up staple for the pre-millennial generation, Toonz has taken special effort to make the animated adaptation of Chacha Chaudhary relevant for the millennial audience as well.

For this, subtle tweaks were made to the show, like the introduction of a new character – Pappu Pendrive who is a gadget freak.

The highlight of the series, however, remains its focus on the themes of problem-solving, adventure, humour and reinforcing the message of good over evil.

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