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Yash’s Toxic seals Rs 120 crore deal with Sri Venkateswara Creations, Dil Raju says, ‘Yash stands as a formidable titan of Indian cinema’

Dil Raju's SVC acquires AP-Telangana rights of Yash's Toxic for Rs 120 crore, making it the biggest distribution deal ever for a non-Telugu film in the region. The movie releases worldwide on March 19.

Toxic starring YashDil Raju's SVC acquires Toxic's AP-TG rights for a record Rs 120 crore.

Yash’s upcoming film Toxic: A Fairytale for Grown-Ups has set a new record before its release. Dil Raju’s Sri Venkateswara Creations (SVC) has picked up the Andhra Pradesh and Telangana distribution rights for Rs 120 crore on an advance-on-commission basis. This makes it the biggest deal ever for a film that isn’t originally made in Telugu. Three major distributors were competing for the rights, and SVC came out on top.

A film getting a Rs 120 crore distribution deal in the Telugu states is unheard of. But Yash has built a massive fan base in the region ever since KGF Chapter 2, and the four-year wait for his next film has only increased the demand. Dil Raju of Sri Venkateswara Creations said Yash’s market has only grown stronger since KGF 2 and that the anticipation around Toxic is massive.

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