‘Aren’t you scared?’: Anupam Mittal asks owner of fetish brand on Shark Tank India 4; Namita Thapar says India’s not ready for this

As the Sharks moved on from his background, they began probing Randhir about his business. He revealed that Subculture’s products are crafted by a family in Jaipur with a long tradition of working with leather. While the Sharks appreciated his boldness in venturing into a niche industry and openly discussing it, Anupam Mittal asked, “Are you not scared that somebody will harm you someday?” To this, Randhir confidently replied that his army background commands respect, preventing people from messing with him.

Speaking about his family’s perspective on his business, Randhir admitted that while they don’t openly discuss it, they do follow him on Instagram. He said, “They know what I am doing, they follow me on social media. But they don’t talk about it.”

During the discussion, Randhir revealed that 60 percent of his customer base comes from the queer community. Namita Thapar commended him for his efforts and shared her own experience of being trolled after discussing LGBTQ+ issues on her health podcast. She said, “I run a health podcast and one episode I did on the LGBTQ community. I got trolled so much and bad comments I can’t tell you. That shows us that as a country, we are not ready yet.”

Namita was the first Shark to opt out, advising Randhir to grow his business organically and focus on educating people about his products. Other Sharks followed suit, offering similar guidance. Aman Gupta, before declaring himself out, suggested that Randhir find a co-founder to help expand the brand.