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Shark Tank India pitchers suffer from ‘trauma’ after facing rejection by all five Sharks: ‘Izzat toh bacha lete’

A designer jewellery brand, True Diamond, founders shared a hilarious video, roasting themselves after they failed to secure funding on Shark Tank India Season 5. Aman Gupta had called one of their designs 'like a bottle opener'.

3 min readChennaiUpdated: Jan 17, 2026 06:19 PM IST

Founders of a designer jewellery brand shared a hilarious video after failing to secure funding on Shark Tank India. (Pic: STI/YT)

After failing to secure a deal from the ‘Sharks’ on Shark Tank India, True Diamond, a designer jewellery brand, owners Darayus Mehta and Parin Shah have now taken to social media to react to the same. While many founders show their frustration after not being able to secure a deal from the Sharks, Darayus and Parin had the opposite reaction. They shared a hilarious video, roasting themselves after their pitch failed on the business reality show.

In the video, the founders were seen cheering their employees after failing at Shark Tank. One of the founders said, “This is the Best thing that could have happened to us.” While another called for a celebration and described appearing on Shark Tank as a ‘life changing experience.’

Seeing their enthusiasm, an employee said, “Are they aware they got F****ed?” Another employee joked, “I skipped my sister’s wedding to make them learn all the numbers, but they messed it up even after after.” Another employee tried to decode Darayus and Parin’s disoriented behaviour and said, “I think it is trauma. Their brain just re-wrote the pitch.” Another employee called their pitch ‘ghatia’. The founders admitted that they hadn’t slept in seven days before appearing on the Tank. Another employee said, “They didn’t get money that’s okay, but at least they could have saved their izaat (honour).”

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A post shared by True Diamond – Designer Rings (@truediamond.official)

Then another employee said, “I think we should call her. It is the only way to shock them back to reality.” The words, “Stay tuned for what happend next,” then flashed on screen.

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True Diamond’s Shark Tank India pitch

True Diamond appeared on Shark Tank India in episode 5 of the latest season. They were in a face-off with a lab-grown diamond brand, Emori. True Diamond asked for Rs 1.08 crore for 1% of the company. They came with requisite drama as Darayus went down on one knee and proposed to Namita Thapar with a ring resting inside a case shaped like a flower. While Namita accepted the ring, she asked what exactly is the proposal.

While they showed their designs, Aman Gupta was not completely satisfied their designs. Pointing to one ring, he said it looked like a ‘bottle opener’ to him, while he dismissed another design as ‘too common’. The pitchers explained that they wanted to show their entire range and therefore brought an edgy design and another that is popular. However, the Sharks found their grasp on the numbers weak and the valuation very high, which is why they decided not to invest. Emori, however, walked away with a deal.

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