Shark Tank India: Anupam Mittal says ‘paisa aur lelo’ as founders of luxury copperware company get twice their ask from all five sharks

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The founders also revealed that they want to expand internationally, where the demand for such rustic products is very high among non-resident Indians, and also foreigners. Anupam mentioned the knowledge that he has gained about this market via Shaadi.com, and said that overseas revenue can be seven times higher than local business. And the founders agreed. They said that while their domestic order value is around Rs 4000, their overseas order value is over Rs 21000.

Anupam said that the marketing should highlight the health benefits of copper and brass, instead of focusing on how trendy these products are. Aman joked, “For once, I agree with Anupam. Your tagline needs to be sharper.” One of the founders then offered to break down the unit economics of their business, which prompted Aman to make another joke. “Aapne unit economics bola aur Amit bhai ke kaan khade hogaye.”

Anupam was the first to make an offer. He proposed a deal worth Rs 50 lakh, at the same valuation that the company recently closed, which was Rs 30 crore. Aman joined the bidding, offering Rs 50 lakh for 1.5% equity. Namita matched the offer, as did Vineeta and Amit. “Why do people always copy me?” Aman asked. The founders said that they would like all sharks to come together, which Namita was initially reluctant to do. “We’re sharks, yaar!” But Anupam proposed an alternate offer. “Paisa aur lelo (Take more money),” he suggested, as Vineeta proposed a deal worth Rs 1 crore, for 3.2% equity. After thinking about it, the three founders agreed, walking away with a lower valuation than they’d wanted, but double the money they’d originally asked for.