‘95% gross margin’: Shark Tank India pitcher turns a Rs 30 sticker into a Rs 3.5 cr business, Sharks refuse to invest in ‘impractical’ idea

The founder, who got married and moved to Spain in 2020, shared that he started Sampark in the same year and initially called it NGF132. While the brand grew over the years, Rahul rebranded it as Sampark in 2025. While he was looking to recruit someone, he met his co-founder, Almas, on an employment website. Sharing that the product has been available in the market since 2021, Rahul and Almas shared that it is widely used in Nepal, Sri Lanka, and Indonesia.

Also Read: ‘Anti-supersition’ Namita Thapar makes Shark Tank deal with pitcher selling ‘spiritual beads, rudraksh’: ‘Do numberi ka kaam’

 

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While Namita and Aman didn’t seem very convinced of the idea, what further impressed the other Sharks was when the founder revealed that 5 lakh people have been using these stickers.  Rahul further went on to share the company’s revenue and said, they did a sale of Rs 3.5 crores in 25-26, in 24-25, they did a revenue of Rs 2.7 crores, in 23-24, they made Rs 1.7 crores, in 22-23, they earned Rs 36 lakhs, and in 21-22 they made Rs 3 lakhs. He also highlighted that their EBITDA has been a constant 10 percent. With more than 1 lakh downloads for the app and a 4.2 rating from customers, Vineeta called the product a fabulous one.

Reacting to these statistics, Aman said, “Nahi ho sakta (This is not possible)”, Namita added, “Kuch toh gadbad hai. (Something seems wrong).”

Namita Thapar says no one would pay for this product

While the founders started their pitch by playing a video of Vineeta Singh and Kunal Bahl being stuck in a traffic jam, Namita also questioned them about the honking culture in India. Questioning the founder, she said, “If I just park anywhere, that means I am not a responsible person. So why will people use the sticker? Have you seen the honking culture in India? When people are stuck in a place, and they know they won’t be able to move, they still keep honking. People are so impatient, so do you think in a culture like this, someone will put a sticker and people will call him? You think it’s practical and normal in Indian culture?”

After learning about the founder’s making a 95 percent gross margin with sales of Rs 36 lakhs per month, Namita said, “I am sure there must be some other benefit other than just calling because no one would just pay for this. Kya chal raha hai, Rahul mujhe abhi tak nahi samajh raha kyun log kharid rahe hai yeh. I don’t have the confidence that it will scale; people are not so nice.” Responding to Namita, the founder said, “People are nice, don’t be so negative.”

 

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Soon after seeing the advertisement for the product, Namita announced, “I am out.” She further added, “For any business to scale, there is a need for a strong trend or culture that is necessary towards that business model, which I think is completely lacking in our country. I hope it improves to a large extent in my lifetime, but now I don’t believe in it.”

Vineeta also shared her views on the brand and added, “Aap Rs 30 ki cheez 500 rupay main bech rahe hai. I didn’t know a product like this existed; it’s a fabulous invention. First of its kind in the world, made in India, and it’s profitable. I have seen a first company with a 95 percent gross margin in the five years of Shark Tank India. But it’s easy to replicate, and might not be defensible, so I am out.”

Kunal Bahl, Aman Gupta, and Ritesh Agarwal also opted out. While Aman said that the product was easily replicable, Ritesh opined that their 95 percent margin can become an opportunity for others to copy the product. Saying he saw no future in it, he wished the founders good luck. Kunal also said, “It is fascinating, when the pitch started, no one had imagined it would turn so interesting and impressive. But other companies can add it as a feature in the future. We cannot afford competition at this stage, so I am out.”

While the pitchers walked out without a deal, they said they were slightly disappointed; however, the platform helped them create awareness for the brand.