Shark Tank India pitchers selling upcycled Old Monk, Bombay Sapphire bottles get concerned question from Peyush Bansal: ‘Isme doodh piya jayega?’

The founders used to be journalists, who started the business with just Rs 10,000. They utilised their network and found their way inside art exhibitions. They explained that the name comes from an earlier version of the brand, which utilised poetry as well. But because that didn’t take off, the founders pivoted. The name, however, remained. Anupam Mittal advised them to get rid of it, because it doesn’t communicate what they’re trying to do. He was also curious to know why they are raising investment in the first place, because they are already making huge profits and operating smoothly. The founders told him that they intend to go international, where the market for sustainable gifting items is larger.

Also read – Shark Tank India founders accused of copying Tesla logo, Anupam Mittal unleashes tirade: ‘Kya bakwas kar rahe ho, what the hell are you pitching?’

They said that they recently received an enquiry from overseas that is much larger than any order that they’ve ever delivered. It made them realise how huge the market could be internationally, where sustainability is actually a mission statement for many companies. But Peyush Bansal had a question. “These bottles are used for other substances, but wouldn’t those brands mind it when people use them to drink milk?” One of the founders, Madhuri, told Peyush that big liquor brands are actually partnering with them and supporting their cause.

Through their business, she revealed that rag pickers stand to earn over four times their normal salaries. They currently have a network of 200 rag pickers, and have their own manufacturing unit as well. But despite their success, the ‘sharks’ all felt that they don’t really need investment. Anupam expressed concern about getting an exit. Namita Thapar, on the other hand, said that they should narrow down their long-term vision and return with a better plan. Ritesh Agarwal was so impressed by the products that he immediately placed an order for 100 units to use in his hotels, but he didn’t invest. The founders left empty-handed and disheartened.