Shark Tank India 3: Founders who sacrificed grand wedding to fund healthy snacks company are told to shut it down by Azhar Iqubal

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Vineeta Singh was very impressed with their products, although Anupam felt that they were slightly overpriced. “You’re selling something worth Rs 20 for five times more, is anyone even buying this?” he asked. “The name of your company is accurate.” Peyush Bansal, however, felt that the flavours could be improved. Even though the business is generating crores in revenue, Azhar Iqubal felt that sales had stagnated. Anupam said that the reason behind this is the high pricing, and Peyush concurred. Peyush said that in less time, others have built business worth Rs 100 crore in the snacking market.

Anupam was also shocked to hear that the founders hadn’t stepped into the quick commerce area yet. “What in the world were you doing in the last two years when the market was exploding?” he asked. Azhar was harsher in his assessment. He said that the founders should consider shutting down the business entirely. “Shut it down, you’re going nowhere,” he said. But Vineeta disagreed. She appreciated the founders for setting up a bootstrapped business and generating crores in revenue. Peyush suggested that they hire a new member in the team who could aggressively take the business to the next level, and in the end, the founders walked away empty handed.