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This is an archive article published on February 23, 2024

Shark Tank India 3: Sharks praise pitcher for setting up business after Rs 1100 cr loss, but refuse to invest in ‘kamzor’ start-up

On Shark Tank India 3, the judges met the entrepreneurs who lost their family business worth Rs 1100 crore and went bankrupt. They revealed how they started a new business with the savings of the wife.

shark tank india anupam mittalAnupam Mittal praised the picthers for raising capital from their savings. (Photo: SET India/YouTube)

The latest season of Shark Tank India has seen many new entrepreneurs pitching their business of superfood products on the show. In a recent episode, Ruchika and Ajay Bhuvalka brought their brand of millet-based food products, called ‘Millet Amma’ and explained to the ‘sharks’ why they should invest in it. Their ask was Rs 1 crore for 3% equity.

As Namita Thapar, Anupam Mittal, and Peyush Bansal tasted their products, they were impressed. Namita also revealed that she started following a vegan diet recently and has been benefitting from it. The pitchers revealed that even they came up with the idea of starting the business of millet-based products after Ajay faced a health crisis and couldn’t even hold his two-year-old son.

As Namita asked the pitchers about their background, the ‘sharks’ discovered that Ajay’s business of steel manufacturing is undergoing bankruptcy and their investment of Rs 100 crore was “wiped out” after incurring losses. When Ajay told Peyush it was a business worth Rs 1100 crore, he was shocked. Anupam asked how did they manage to get back on their feet after such a huge loss.

Also read | Shark Tank India 3: Anupam Mittal and Vineeta Singh clash over phone repair brand, latter accuses her of stealing his offer

The pitcher explained, “We started depending on private and vendor credit. It was fine for short-term capital but between 2010 and 2014, the debt amount became around Rs 300 crore. From that time to now, we have lost all the things that dad created, all the assets, including our house.” They shared that their father also passed away as he suffered a heart attack because of stress.

Even now, the pitcher said they are not debt-free and have applied for bankruptcy. This made Amit Jain curious about how they managed to start a new business while being under such a huge debt. “Her savings,” revealed Ajay. Ruchika added, “My mother always taught me to save. So, I used to save every month and that money helped us.”

An impressed Anupam praised Ruchika and said, “Ye bhartiye naari ki khaasiyat hai (This is Indian women’s speciality) In difficult times, this only comes to the rescue. Well done!”

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However, the ‘sharks’ were not convinced about investing in ‘Millet Amma’. Namita couldn’t find an ‘exit’ as an investor from the business and Anupam thought more than investment, they needed the expertise of someone on how to make their products better and saleable. Peyush said he can be their customer but not an investor.

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