The reality show rolled out Sunday and “Beintehaa” has been booted from its primetime slot to 11 p.m.
The move has reportedly not gone down well with Preetika.
“Preetika felt her popular serial had every right to occupy a primetime slot, and she is right in her own way. However, with ‘Bigg Boss’ taking over primetime, there was no option but to push ‘Beintehaa’ forward,” said a source.
When contacted, Preetika said: “Most serials have been taken off the air with the advent of the new season of ‘Bigg Boss’ and will reappear after a three-month break. We are lucky that our show was not pulled out of telecast.”
“Imagine if we had to go into hibernation for three months! Our serial’s popularity ensured that didn’t happen,” she added.
The younger sister of Bollywood actress Amrita Rao is hopeful that her serial’s popularity won’t suffer because of the late-night slotting.
“When earlier we had the re-telecast slot of 11.30 p.m. our serial got the maximum re-telecast viewership. I am hopeful that the new slot would work for us,” she said.
The story of the fiction show revolves around a Muslim family.
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