In a new promo, Riteish talked about the music of his upcoming movie and also mentioned how he and Genelia wish to promote regional music. Ved’s music is scored by the composer duo Ajay-Atul. Talking about the music composer duo, Riteish said, “My relationship with Ajay-Atul goes back to my first Marathi film. And, now when I am directing for the first time, they were the first choice for me. It feels great when you get the right music for your film.”
The actor added that he and Genelia have started the Desh Label with the thought of promoting regional music. “We want to create an ecosystem for Marathi music,” said Riteish. The couple then also danced on the stage to a romantic number.
Riteish Deshmukh had announced Ved a few months back. Sharing a poster of the movie, he wrote, “After being in front of the camera for 20 years, I take a big leap to stand behind it for the first time. As I direct my first Marathi film, I humbly ask you all for your good wishes and blessings. Be a part of this journey, be a part of this madness.”