Aman Gupta’s ‘top’ investment on Shark Tank India, once valued at Rs 3.75 crore, is now a Rs 1,100 crore business

Disclaimer: This is a factual report on business performance and not a recommendation to buy or sell securities.

Also Read: Aman Gupta dismisses Shark Tank India pitcher’s brand as ‘Labubu without teeth’, says, ‘aapko bandh karwa dunga’

 

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EM5 signed Surya Kumar Yadav as their brand ambassador

Talking about his investment in EM 5, a perfume brand, in Season 4, Aman Gupta recalled, “EM5 has a very good founder. The EM5 founder had a small team for marketing and brand, so we developed that team for him. I visited his factory and asked him to automate it. We also signed Surya Kumar Yadav; his campaign went live recently. We can see the awareness level growing at a very fast pace.”

EM5’s monthly sales run rate increased from Rs 1.7 crore to Rs 4.5 crore, while its manufacturing unit expanded from 6,000 sq ft to 30,000 sq ft.

 

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Manetain’s customer base grew from 10,000 to 4 lakh

Another brand that Aman Gupta fondly spoke about was Manetain from Shark Tank India Season 2. The hair care brand that Aman invested in broadened its canvas from a niche approach. Talking about it, the Former boAt CMO said, “I helped Manetain at two places. Creatively, they were in a mess. I made their marketing guidelines. The second help was in category expansion. They just catered to curly hair, which is a small market. I asked them to add a new category. When they entered a bigger category, they automatically saw growth.”

From a monthly run rate of Rs 10 lakh, Manetain grew to generate Rs 1.2 crore, while its customer base expanded from 10,000 to 4 lakh.

From Rs 3.75 crore to Rs 1100 crore – ‘Shark Tank India’s number one investment’

Claiming to have invested in one of the best companies across the seasons, Aman Gupta also spoke about a brand he backed in Shark Tank India Season 1. He said, “I think Let’s Try is Shark Tank India’s number one investment. I helped the company structure itself better, and I am making them focus on compliance now. From Rs 12 lakh, they made Rs 40 crore (monthly), and now we shall meet when they make Rs 100 crore.”

 

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Let’s Try’s annual run rate grew from Rs 1.9 crore to Rs 300 crore. In terms of valuation, the brand rose from Rs 3.75 crore to Rs 1,100 crore.

On Shark Tank India Season 5, Aman Gupta has made the highest number of investments so far. Out of 129 pitches, he has invested in 23 ventures, committing a total of Rs 24.6 crore.

Disclaimer: This article is for informational purposes only. Seek advice from a SEBI-registered financial advisor before making any investment decisions.