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Turning on the madness

Mad In India is the latest celebrity comedy show to go on air on Star Plus. A look at what sets it apart from the rest

Mumbai | Updated: February 19, 2014 3:30:13 pm
Sunil Grover as Chutki Sunil Grover as Chutki

All about the show

Considering there’s no dearth of comedy shows on Indian television (Comedy Circus (CC) and Comedy Nights With Kapil (CNWK), one wonders how Mad In India (MII) is going to stand out from the rest. Even the presence of Sunil Grover brings to mind Gutthi in CNWK; his avatar on MII is no different.
Rajeev Dhingra, the director of the show, confesses that it was not an easy task to bring novelty to the show. “I had conceptualised and directed Comedy Nights … and was also a part of the Laughter Challenge team. So it is a challenge for me to bring novelty to the show. But the essence of the show lies in the fact that it will be meaningful comedy and we’ll be highlighting various issues,” he said, adding that it will be informative comedy, focusing on problems that the common man goes through, in a funny manner. The show is actually based on two kinds of people – the ‘aam aadmi’ and the ‘khaas aadmi’. The idea is to highlight that more often than not, even celebrities face similar problems as the common man, in a humourous way. As far as the title is concerned, the makers wanted to capture the essence of the show in its title, and the term ‘mad’ is apt for it.

Comic capers

The director says that they wanted to show India in its entirety, so there are various characters from different regions adding to the fun on the show. For instance, Dolly Ahluwalia comes from Punjab, while Siddharth Jadhav is from Maharashtra. The show has a place called Bharat Nagar, which has people from all over the country staying in it. Sunil Grover sheds his Gutthi avatar for Chutki. Dhingra says that there’s a lot that people don’t know about Chutki, her new songs, how she flirts and her attitude towards life. Chutki’s father is as short as four feet. He and Chutki have their own joke about his height. Manish Paul is the host, who binds the entire family comprising actors like Shweta Tiwari, Khayali, Rehman Khan, Rajbir Kaur, Paritosh Tripathi, among others, together.

Set impact

Two sets have been created for Mad in India. One of it is slick and reserved for celebrities guest on the show, while the other set has been created to look more like a mohalla in Bharat Nagar. Interestingly, it’s a revolving set, a first of its kind on Indian television, which gives a 3D feel. Conceived by Dhingra, it was created by Omung Kumar.

Celeb parade

While most shows have celebrities from the entertainment industry making an appearance on it, Mad in India goes beyond films and taps into celebrities from various walks of life. The first guest on the show was Baba Ramdev, which was an opening statement about what to expect on the shows. In fact, the makers were very clear about celebrities not just appearing on the show to promote their films, but to be a part of the issue that a particular episode is highlighting. So you can look forward to Mika Singh, Govinda, Karisma Kapoor in the upcoming episodes.


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