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Monday, July 23, 2018

Touring talkies

As part of its tourism promotion in India, the Great Britain tourist agency - VisitBritain, added a touch of Bollywood to its latest tourist guide app - Bollywood in Britain. But sadly, it fails to live upto all the hype.

Mumbai | Updated: April 10, 2014 11:27:49 pm
Representational pic Representational pic

Tourist guide applications provide great relief to those who love travelling and exploring new countries. And when someone offers to provide information about popular destinations, especially those that have become synonymous with a certain film or song, it is certainly good news for Bollywood lovers. Maybe that’s why, VisitBritain has launched the first-of-its-kind destination movie map, aptly titled Bollywood in Britain.
Be it the Hyde Park featured in Jab Tak Hai Jaan or St Paul’s Cathedral shown in Agent Vinod, those who have closely followed Hindi cinema will realise that Britain is surely one of the most featured foreign locations. But does the application live up to its name? Well, it does, almost.
Open the application and you have six tabs, which are further divided into sub-tabs. The first, travel guide map, as the name suggests, has marked tourist attractions on the map for a better experience and one can zoom in to check the nearby areas for help. These include historical structures, luxury shopping destinations among others. Then comes Destination Search, which helps one to access photos and additional information of the locations. The first list includes Windsor, National Space Centre (Leicester), Hever Castle, Royal Albert Hall, Harrods and others.
What really brings the element of Bollywood is the Flip Tour tab, which includes three sections – Bollywood news, events and video gallery. Dominant Bolly news on the page is that of celebrities involved in activities related to British cities. Some of the recent stories include the inclusion of British journalist James Crabtree in Salman Khan’s upcoming film, Kick, Abhishek Bachchan being invited as the keynote speaker at the London School of Economics among others. There is also an events tab that includes promotion of Hindi films in London, including Highway and Bewaakofiyaan and of course, the entire coverage of the grand launch of the BiB application in Mumbai. The video gallery tab includes press conferences, tributes and more.
The Love Wall tab includes a gallery of photographs which have been ‘loved’ (using the heart symbol, very similar to the one used on Instagram) by other people using the same application. You can also choose your own destination from the search tab and make your own list of favourites. Lastly, the Community Window is where you can upload photographs captured in Britain (or your favourite downloads) to make your own album. This can be shared on social media platforms like Twitter and Facebook.
Although it sounds very exciting, the experience isn’t that great. The application functions well on an android device without any bugs, but it can really do with some more exciting content. Since it aims to promote the association of Bollywood with Britain, the application could have done with more interesting trivias and information related to films or songs shot in the country. The information provided is something that can be easily found on the internet, so why will a Bollywood fan download this application anyway? The events and news tab is outdated and can do with more updates and stories which are different from the one which is readily available elsewhere. The layout is extremely dull. Since it is a free application, it makes for a good guide map, but Bollywood fans, there is hardly anything in store for you here.


Selfie promotion

Sonakshi Sinha: @sonakshisinha on Twitter

While some choose to let things go, others like actress Sonakshi Sinha love to give it back. The actress was recently given the golden kela award for worst performance in the film, R… Rajkumar. Instead of ignoring this gesture or losing her cool, the chirpy actress chose to give it back to them with great confidence. She posted a selfie while posing with a banana and tweeted, “What to do with a Golden Kela, when I got the real deal here? Rs. 4 only and edible too. Kela ppl (people) – u want? Hehe.” Within minutes, fans of the actress praised her decision and tweet ended up getting more than 300 retweets.


Reliance Home Video launches Hasee Toh Phasee

Hasee Toh Phasee, the Parineeti Chopra and Sidharth Malhotra starrer, was recently released by Reliance on home video. The romantic – comedy explores the quirky relationship between Meeta (Chopra) and Nikhil (Malhotra) in a story set in Mumbai and spread over a decade.
Produced by Phantom and Dharma Productions, the film is available on Blu-ray, DVD and VCD priced at Rs.799, Rs.299 and Rs.125 respectively. The Blu-ray and DVD includes exclusive content, which includes behind the scenes, making of the film, deleted scenes among others.


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