With Indian Premier League continuing its dominance and summer vacations adding more woes, the domestic box-office saw a lull period last weekend. Although there were two Hindi releases – Purani Jeans and Kya Dilli Kya Lahore —it was the much awaited, The Amazing Spider-Man 2 that managed to walk away with all the glory. The extended weekend helped the film become the highest opening weekend collection for a Hollywood film. According to the official figures shared by Sony Pictures India, the first four day collection of the film stands at Rs. 41.7 crore.
Hollywood scores over Bollywood
The Andrew Garfield – Emma Stone starrer attracted a lot of viewers, especially in multiplexes, where the film was screened in the 3D format. According to a spokesperson from Cinemax-PVR, the average weekend occupancy of the film stood at 40-45 per cent. “The Amazing Spider-Man 2 got a tremendous opening, with a large number of children and family audience coming to the theatres. Everyone was looking forward to the entertaining sequel and the special effects has wowed the viewers. We are expecting the average weekday occupancy to be around 20-25 per cent,” mentioned the spokesperson. Trade analyst Taran Adarsh believes that since the two Hindi films weren’t significant enough, it cleared the path for The Amazing Spider-Man 2 to dominate the box-office. He further added that the Hindi dubbed version of the film has failed to grab eyeballs and the word-of-mouth-publicity for the same is also very low.
Eros International’s retro youth film Purani Jeans failed to get decent footfalls at both the multiplexes and single screen cinemas. The scene was repeated with Vijayraaz’s Kya Dilli Kya Lahore. Manoj Desai of G7 cinemas confessed that it will be very difficult for the two films to pick up, as there are six films releasing next week and the IPL is building interest with its return in India. “Although a few morning and afternoon shows saw occupancy of around 20 per cent, it further fell during the evening and night shows because of the IPL matches. Besides, with the extended weekend, several people went out of the city with their families. As a result, both Purani Jeans and Kya Dilli... have performed badly,” mentioned Desai. At Cinemax – PVR chain of multiplexes, both the Hindi releases saw an average occupancy of 12-15 per cent. While Purani Jeans has managed to collect 32 lakhs, Kya Dilli… managed to collect just about 22 lakhs.
2 States holds fort
Arjun Kapoor-Alia Bhatt’s 2 States continued to dominate in its third weekend as well. According to Adarsh, the film collected Rs.1.67 crore on Friday, Rs. 2.70 crore on Saturday and Rs.3.13 crore on Sunday, thus bringing the grand total to Rs. 94.83 crore. “Looking at the way the film is still attracting viewers and the fact that there is no big release coming up, 2 States will easily enter the Rs.100 crore club very soon,” mentioned Desai, adding that the third weekend average occupancy was around 60-70 per cent, which was higher than all the other new releases. Meanwhile, Revolver Rani, Kaanchi and Samrat & Co. have just 5 – 10 per cent occupancy with some shows being cancelled due to zero turnout.
2 States continued its winning streak in the international circuit as well. The film has managed to collect a total of Rs.18.82 crore, which includes collections from countries like United States of America, United Kingdom and Ireland, Canada and Australia over three weeks. On the other hand, Kaanchi managed to collect Rs. 8.89 lakhs in the first week in USA. With six releases including Hawaa Haawaai, Mastram, Yeh Hai Bakrapur, Koyelaanchal, Manjunath and Khwaabb among others coming up next week, none of which are big films, trade experts believe that the lull period will continue. “With the IPL fever riding high, the footfalls at the theatre will be low. We are all waiting for the Akshay Kumar starrer Holiday… now,” quipped Desai.