Actress, singer and former VJ Sophie Choudry is the brand ambassador for Karma Trendz sarees. The actor who has spent a major part of her life abroad has made a name for herself in the Hindi film industry and is known for her sense of style and fashion. Speaking about her association, Choudry said, “I love Indian sarees and it was a pleasure shooting with Karma Trendz. Saree is one of the most elegant attires for women and one of my personal favourites.” While Choudry is endorsing the sarees, Shilpa Shetty will be endorsing their salwar suits.
The Orchard to distribute and market Shemaroo’s music catalogue
The Orchard, an international distributor of digital content, has forged a business alliance with Shemaroo Entertainment Limited to distribute and market Shemaroo’s music catalogue on iTunes in the Middle East and North Africa (MENA) region. With this, both Shemaroo and The Orchard carry forward their earlier alliance that they had signed to distribute its music content in Latin America, North America, Europe and Asia Pacific. The deal will allow The Orchard to exploit Shemaroo’s music catalogue on more than 100 international digital platforms like iTunes, Spotify, Rhapsody, eMusic, Virgin FR, Amazon Digital Services Inc, Xbox Music, rDio, MediaNet, etc. The repertoire of audio includes film and non-film across multiple genre like folk, pop, Sufi, qawwalis, kid’s music and regional music, including Punjabi, Marathi, Bhojpuri, Gujarati and Bengali will be among those that will be available on these platforms.
Jai Maroo, Director, Shemaroo Entertainment said, “We are pleased to extend this partnership with the company to distribute our content on iTunes in the Middle East and North Africa (MENA). The development will empower audience from MENA with a variety of content across different genres.”