Sony Pal’s women empowerment drivehttps://indianexpress.com/article/entertainment/screen/sony-pals-women-empowerment-drive/

Sony Pal’s women empowerment drive

The new general entertainment channel from Multi Screen Media bouquet will have women-centric shows.

Jay Soni and Ragini Khanna
Jay Soni and Ragini Khanna

By Priyanka Bhadani 

Having been criticised for long, the television industry seems to be on the path to improve the quality of shows on air. Multi Screen Media Network announced a new general entertainment channel – Sony Pal – that will go on air from September 1. The channel that will have nine shows in the beginning, aims to empower women across the country with its progressive approach.
With the tagline, Ye Pal Hamara Hai, the channel has conceptualised shows targeted at women, mainly housewives. According to Anooj Kapoor, senior EVP and business head, Sony Pal and Sab TV, their research work over the last few months revealed that 88 per cent of viewership for a GEC comes from women. “They form the major chunk of viewers and thus our shows will cater to them,” says Anooj while adding that positive approach is a strong characteristic of the shows planned on the channel.
“We are talking about empowering women. We are talking about showing positive attitude within the family, with women trying to find their moments of self-expression without actually having to rebel. In many shows currently on air, women face a lot of resistance from within the family in seeking self-expression; with our shows, that is not going to be the case,” says Kapoor.
Rashmi Sharma, who is producing the show Pia Basanti Re that chronicles the story of a modest girl Pia (played by Adaa Khan) believes that status and class arise not out of wealth, but through capability and attitude. The brief given to her during the conceptualisation period was that there would be no vamps in the show. “We have created situations that play villains in our shows, instead of a character playing a negative role,” she remarks.
The channel that has roped in Juhi Chawla as its face, will kick off with nine shows which includes an interactive chat show, Simply Baatein that would see actor Raveena Tandon as the host, addressing issues pertaining to women. Another show is Dil Hain Chotasa Choti Si Asha, an unique game show hosted by Jay Soni and Ragini Khanna that will feature emotional and inspiring stories of women contestants.
While the above two are meant for Sunday viewing, there are six fiction shows that include Ek Rishta Aisa Bhi, Khushiyon Ki Gullakh Aashi, a period drama — Singhasan Battisi, Pia Basanti Re, Tum Sath Ho Jab Apne, Sister Didi, and Yeh Dil Sun Raha Hain.