SAB TV, known for creating unique campaigns to create light, fun-filled moments in your sitting room has once again successfully pulled off a Funathon event in Ahmedabad on Sunday. SAB Family Funathon, a first of its kind fitness initiative brought together over 10000 families.
People from all walks of life came together with their family for a three km marathon accompanied with fun performances by music bands, stilt walkers, jugglers and food corners. Popular stars from the shows on the channel like Aamir Ali, Sudeepa Singh, Sharmili Raj, Shreedhar Watsar also visited the Funathon as they indulged in festivity and encouraged their fans.
Anooj Kapoor, senior EVP and Business Head, SAB says that it was time to take the on-air entertainment to an on-ground event. “With most people not making that extra effort to stay fit, we decided to provide entertainment around a run. This consumer initiative of ours brings families together in a fun and healthy manner,” he remarked.