Premium
This is an archive article published on December 19, 2014

Not a happy ending

Raj Nidimoru of the duo D.K.Krishna and Raj Nidimoru talks about Happy Ending’s disappointing performance at the BO

Krishna D.K. & Raj Nidimoru Krishna D.K. & Raj Nidimoru

What were your expectations from Happy Ending?

However the film has done, the response has been great, and whoever saw it has praised it. It was really unfortunate that the film was not accepted the way we thought it would have been after its official release. I am disappointed that the footfalls were not the kind we had expected.

What do you think didn’t work for the film at the box-office?

We really don’t know. What is disappointing is that the opening itself was not encouraging. On Saturday and Sunday, the film did pick up, but if the opening is low, no matter what happens, it doesn’t have a chance to attract viewers. It’s been a month, now, since its release so in a way, we can say it is doing fairly well in mainly cities. Having said that, I have to confess that I don’t quite follow the logistics and that I have only learnt that it is doing fairly well. I have found out that the film is doing well in certain multiplexes and certain centers, but that doesn’t really translate into much money as this is a big film. It is still an uphill task to draw audiences. The film was released in 1600 to 1800 domestic screens and was not targeted for the single screens.

Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.

Advertisement
Loading Recommendations...
Advertisement
Advertisement
Latest Comment
Post Comment
Read Comments