No monkey business

...Apes rules North American box-office in its second weekend

By: Reuters | Mumbai | Updated: August 1, 2014 1:00:15 am
Dawn of the Planet of the Apes Dawn of the Planet of the Apes

Sci-fi sequel Dawn of the Planet of the Apes beat a new horror flick, an animated family film and an adult comedy to keep its grip on the U.S. and Canadian box-office title for a second straight weekend. …Apes collected $36 million in domestic ticket sales according to estimates from Rentrak and became the second summer film to top the box -office for two consecutive weekends. Low-budget horror film The Purge: Anarchy finished in second place with $28.4 million.
Another new big release, Walt Disney Co’s animated Planes: Fire and Rescue, grabbed third place with $18 million, while the comedy Sex Tape took in $15 million for the fourth spot.
…Apes, a sequel to the 2011 franchise reboot Rise of the Planet of the Apes, has rung up some $242 million worldwide since its July 11 debut, according to distributor 20th Century Fox, a unit of Twenty-First Century Fox. The movie stars Andy Serkis as Caesar, a brainy ape who leads the interactions with humans in the battle for dominance.
The Purge: Anarchy, a follow-up to 2013 summer hit The Purge, tells the story of a couple whose car breaks down at the start of an annual purge, a 12-hour period in which crime is legal. Produced for $9 million, it ranks as another successful, inexpensive movie produced by horror film-maker Jason Blum. “This is going to be a super-profitable film for the studio,” said Nikki Rocco, president for domestic distribution at Universal Pictures, the Comcast Corp unit that released the film.
Noting that, “the market has been depressed for these kinds of films,” Rocco added that the solid $28 million opening, “was better than we would have hoped for.”
The $50 million Planes: Fire and Rescue, another sequel, features the voice of U.S. comedian and actor Dane Cook as a crop dusting plane that joins forces with a team of rescue vehicles to fight a wildfire, and follows last summer’s Planes, a spinoff of Disney’s blockbuster Cars films. Sex Tape stars Cameron Diaz and Jason Segel as a married couple who accidentally upload a racy video of themselves onto the internet. The movie cost about $40 million, according to Sony Corp’s movie studio, which distributed it.
“We hoped for a bit more domestically,” said Rory Bruer, president of worldwide distribution at Sony, referring to the opening.
“But at the end of the day we’ll be profitable.” he added, noting that, internationally, the film looked to be doing business on par with the earlier Diaz comedy hit, Bad Teacher. Rounding out the top five, the summer hit Transformers: Age of Extinction, starring Mark Wahlberg and a cast of form-changing robots, grossed $10 million for a U.S. total of $227 million.

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