Just when we thought that films like Queen and Ragini MM2 have ended the lull period at the box-office, last week’s releases proved otherwise. Neither of the three films — Youngistaan, Dishkiyaoon and O Teri had the cash registers ringing either at the multiplexes or at single screens.
Ragini MMS 2 continues to do well
Last Friday saw a clash of three releases — Jackky Bhagnani starrer Youngistaan, the Harman Baweja-Sunny Deol starrer Dishkiyaoon and O Teri with Pulkit Samrat and newbie Bilal Amrohi. While none of these films had a big star to draw the audience, experts had predicted that the films would do well only through positive word-of-mouth. But unfortunately, none of these films got an approval from the aam junta, except for may be Youngistaan to an extent.
“The earlier films Ragini MMS 2 and Queen have done far better. Among the new releases, Youngistaan did better than the other two films over the weekend,” says trade expert Taran Adarsh. Sanjay Dalia, President, Cinemax India Ltd. adds, “The occupancy of Youngistaan was around 25 per cent on the weekend, which is better than the occupancy of O Teri and Dishkiyaoon
of about 15 per cent.”
The exhibitors aren’t evidently happy with the footfalls that these films have generated. Manoj Desai of G7 says, “Despite the fact that Monday was also a holiday because of Gudi Padwa, none of the films have performed and it’s disappointing. The rates at my theatres, is the lowest with tickets priced at Rs.70 and Rs.90, yet the films aren’t doing well. If that’s the condition at my cinema hall, I wonder how theatres with tickets priced at Rs.250-300 are faring.” According to him, except for Ragini MMS 2 and Queen, the past three months have been very disappointing at the box-office. “Both these films have done well, but the collections obviously reduce week-after-week,” says Desai.
According to trade expert Vinod Mirani, “Dishkiyaoon has earned a little over a crore through the weekend, to collect Rs. 3.3 crore on the first three days, while O Teri managed to score a weekend collection of Rs.2.2 crore.” Youngistaan had a limited screen release, and garnered Rs.4.25 crore in its opening weekend. There were also a lot of expectations from the Hollywood release Noah but it has also done average business. The occupancy of Noah was about 30 percent according to Dalia. The film which released in both 2D and 3D managed to make Rs. 3.38 crore (gross) in its opening weekend. While it opened very well, globally, the film hasn’t really posed a competition to Hindi releases.
Will the lull period end?
It’s probably the end of the financial year, and the exam month, which has made March a dull month at the movies, but one wonders if the lull will end in the month of April. David Dhawan’s Main Tera Hero, starring Varun Dhawan, Nargis Fakhri, Ileana D’Cruz, looks like a film that may appeal to the masses, but only time will tell if it manages to rake in the moolah at the box-office. Later, there’s Amitabh Bachchan starrer Bhoothnath Returns which may just bring in some much needed respite at the theatres, especially, with Big B’s presence. 2 States that will release on April 18, has also garnered a lot of curiousity, owing to its fresh pairing of Alia Bhatt and Arjun Kapoor. With elections round the corner and the IPL season set to kick-start, one can expect a slack season at the box-office.