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Saturday, December 07, 2019

Missed the mark

Whenever you have a real life couple coming on screen together for the first time, there is always a certain buzz and excitement among the audience to watch them on screen.

Mumbai | Updated: February 7, 2014 5:23:01 pm

One By Two, the Abhay Deol-Preeti Desai-starrer, failed to impress at the box-office

Whenever you have a real life couple coming on screen together for the first time, there is always a certain buzz and excitement among the audience to watch them on screen.
However, in the case of Abhay Deol and Preeti Desai, the buzz was missing to a very large extent. This can be gauged from the numbers which it earned at the box-office over the weekend, collecting less that two crore, confirmed by the official spokesperson from Viacom 18 Motion Pictures.
Exhibitor Akshaye Rathi says, “For a film like One By Two, which is a slice-of-life film, the music has to be great. Apparently, the music did not touch the right chord with the audience. The issue with the music company, T-Series, also did not help matters as the music was not marketed well. Besides, Abhay also doesn’t have a pull like the Khans, Kapoors or the Kumars. The reviews and the word-of-mouth publicity, too, did not help the film as they ranged from average to negative.”

The cutting edge

The much-hyped Salman Khan starrer, Jai Ho, that released in the previous week, fell short of expectations too. Made on an approximate budget of Rs. 75 crore, the film did not fare well at the box-office. With no new films doing well, it managed to make some money. While One… made on a budget of approximately Rs.15 crore, was a total failure.
According to distributor Sunny Khanna, “Jai Ho stood to gain because no new releases clicked at the box-office. Besides, because of the tax exemptions in some states, the film managed to collect Rs.13.80 crore in its second weekend. The overall domestic collection for ten days was Rs. 102.58 crore (Rs.88.78 crore in first week). Eros International, the distributors of Jai Ho, confirmed the figures. One By Two, however, was a disaster at the box-office, collecting close to Rs. two crore over the weekend. The film will struggle to reach Rs. five crore nett lifetime.”
Trade analyst Atul Mohan says, “This weekend, as expected, wasn’t great. One … was in news, but for all the wrong reasons. The music couldn’t be promoted, the overall promotion was ineffective, the film also failed to hold viewers’ attention. Had the film been well-made we could have expected some word-of-mouth publicity, but that won’t happen with this film. Jai Ho has been a disappointment and distributors have lost big money on this. They are hoping Salman shall become the good Samaritan and bail distributors and exhibitors out, as in the past they have not only made money on his films, but have also shared the profit with the makers.”

Hollywood releases

Two Hollywood movies released this weekend, the Steve McQueen-helmed, Oscar nominated, 12 Years A Slave and I, Frankenstein directed by Stuart Beattie. Commenting on the movies Kamal Gianchandani , President PVR said, “12 Years A Slave has been faring really well, riding high on the nine Oscar nominations that it has got, whereas I, Frankenstein received a below average response.”

jigar.shah@expressindia.com

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