Red Chillies Entertainments Pvt Ltd announced the appointment of Manish Hariprasad as the Chief Creative Officer. Manish was the Senior Creative Director for Disney UTV Studios and UTV Motion Pictures as well as the Associate Producer on films like No one Killed Jessica, Harishchandrachi Factory, Kai Po Che and Chennai Express. He has also been the Vice President – Content and Development for UTV Spotboy, and Head for Marketing for SAB TV apart from his five-year stint in advertising with Ogilvy & Mather and Contract advertising.
Yellow Diamond Rings associates with Bhoothnath Returns
Pratap Snacks Pvt Ltd, manufacturers of packaged snacks with the brand Yellow Diamond, comprises of chips, rings, namkeen etc. The company started its operation a few years back and has established its brand the world over. Bhoothnath Returns, a sequel to 2008’s Bhoothnath and Yellow Diamond Rings have tied in for a co-promotion. The fact that both Bhoothnath and Yellow Diamond rings have kids forming a huge part of the target audience may have led to this collaboration, which could work as a win-win situation for both.
Shikha Kapur to join Fox Star India as Chief Marketing Officer
Fox Star India has announced the appointment of Shikha Kapur as Chief Marketing Officer. Shikha will additionally head Syndication as well. With more than a decade of experience in having marketed over 100 films and having won multiple awards, Shikha has conceptualised the marketing campaigns of some of the biggest hits of all times – Chennai Express, Rowdy Rathore, Barfi!, Raajneeti and many more. She has also been responsible for the successful campaigns of films like Dev D, No one Killed Jessica, Kai Po Che, Fashion and more.