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Limited exposure

The Xposé performed average, while Godzilla did a tad better during the last weekend

Written by Ankita R Kanabar | Mumbai | Published: May 23, 2014 12:00:33 am
The Xposé performed average, while Godzilla did a tad better during the last weekend The Xposé performed average, while Godzilla did a tad better during the last weekend

After his supporting act in Khiladi 786 alongside Akshay Kumar, Himesh Reshammiya surprised the audience with his new ultra-slick avatar in the promos of The Xposé. This was also the acting debut of music sensation Yo Yo Honey Singh, but The Xposé didn’t enjoy great exposure to the audience, although there are chances that the film will recover its costs. Meanwhile, the Hollywood release, Godzilla does better than the Reshammiya-starrer.

Elections, IPL cause trouble?

There was a lot of buzz surrounding The Xposé, regarding Himesh Reshammiya’s new look, and the fact that the film was set in the ’60s, but it didn’t strike gold at the box-office. Trade analyst Taran Adarsh says, “While the business of The Xposé was badly hit on Friday morning and noon— as everyone were glued to the TV sets, tracking the election results— the film gathered steam from Friday evening onwards, besides witnessing a decent growth on Saturday and Sunday in several circuits.” The film, though, performed better in single screens than multiplexes. Manoj Desai of G7 says, “The film has performed best at my theatres only. Though not housefull, the occupancy was 70- 80 per cent on Sunday. Contrary to what people say, IPL has affected business.”
As far as the plexes are concerned, according to Gautam Dutta, COO, PVR Cinemas, the occupancy of the film was about 25 per cent over the weekend. “The film underperformed and made `6.85 crore over the weekend. But in the coming days it may recover its costs,” says trade expert Girish Johar. Experts believe that the film which released in approximately 1025 screens, will recover its money. “Made on a budget of ` 9 crore, with an additional ` 6 crore spent on print and advertisement, a statement issued by its makers revealed that on the domestic front, they have already recovered close to `12.5 crore from the sale of satellite, music, overseas rights, home video and other rights. Therefore, they are sure to book decent profits,” adds Adarsh. Godzilla fares better The Hollywood release, Godzilla dominated the box-office last weekend, with the English version of the film doing better than the dubbed versions, though it wasn’t really a competition of sorts for The Xpose. “Godzilla had an overall occupancy of 30 per cent over the weekend, but since both the films are from different genres, there was hardly any competition between the two,” adds Dutta. Though it did better than the Himesh Reshammiya-starrer, it wasn’t really up to the mark. Johar says,
“It had a total weekend collection of ` 16.85 crore for all languages, but it still didn’t really match the expectations.” Expectations from Heropanti Heropanti, being one of the most-anticipated films of the year, on account of Tiger Shroff’s big debut, has garnered a lot of expectations.
The power-packed publicity has further raised hope. “The songs are very catchy, and because it’s a love story, with a new pair, the film might attract the youth,” adds Johar. So, while the box-office has been slightly dull for a while, let’s hope Heropanti can bring back some zing to the theatres.

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