Multi Screen Media that is soon going to launch a new general entertainment channel, Sony Pal, with a programming line-up of women-centric shows featuring progressive stories, has brought Juhi Chawla on-board to endorse the channel in its launch phase.
Since the shows on the channel will highlight the struggle and victory stories of women-based in contemporary time, she seems to be the perfect face to represent it.
“Sony Pal’s brand ambassador shall need to connect with their core philosophy of a positive outlook towards different shades of life and Lara fits that well,” adds the source.
According to the source, actors Raveena Tandon and Lara Dutta were also contacted for the same, however, now Chawla has given a go ahead.
When we contacted Chawla, she confirmed the news and said, “Yes, I am going to be the face of Sony Pal.”