Updated: July 18, 2014 1:00:32 am
By Priyanka Bhadani
The week seems good for Indian cinema as it’s not just a Hindi movie that’s doing good business at the box-office, but even a regional film is working wonders. Unlike the last week’s releases, both Humpty Sharma Ki Dulhania and Lai Bhaari that released this Friday are faring well, the former’s weekend collection being Rs.33.74 crore and the latter has made Rs.10.55 crore in Maharashtra.
Humpty… opened with Rs. 9.02 cr on Friday, made Rs.11.25 cr on Saturday and Rs.13.46 cr on Sunday. Lai Bhaari earned Rs.3.10 cr on Friday,Rs.3.60 cr on Saturday and Rs.3.85 cr on Sunday.
For Shashank Khaitan, director of Humpty…, it’s the simplicity of the film that has worked in its favour. “The characters are simple and the feedback I have received is that we have dealt with the characters and their language of their love correctly. The very fact that it is not melodramatic is what has struck a chord,” says Khaitan.
Agrees trade analyst Taran Adarsh, who thinks that the chemistry of Alia Bhatt and Varun Dhawan is very interesting. He remarks, “The film is good and the crackling chemistry between its lead pair clubbed with foot-tapping music has worked for the film.” He also adds that the promotional efforts put in before the film’s release has helped.
Even in the case of Lai Bhaari, the chemistry between the hero and his mother— Riteish Deshmukh and Tanvi Azmi is being appreciated. “It’s been beautifully portrayed,” says Adarsh, adding that even Sharad Kelkar has done a wonderful job in a negative role.
Manoj Desai of G7 couldn’t agree more. While appreciating the storyline of Lai Bhaari, he remarks, “It has seen 100 per cent occupancy at single screen theatres not just during the weekends but also on Monday. We expect good business even in the coming days as the word-of-mouth is just going strong.” Same was the case with Humpty… “We are expecting around 60 to 80 per cent occupancy in the coming days as well,” says Desai.
The average occupancy for Humpty… during the weekend was about 60 per cent at PVR, says Gautam Dutta, Chief Operating Officer, PVR Cinemas. “While that of Lai Bhaari was a whopping 83 per cent. The response to both the films Humpty … and Lai Bhaari has been very positive. They have caught the fancy of their target audience from the first trailer itself.” He expects the occupancy percentages to sustain.
Ek Villain continues to win hearts, Bobby Jasoos slips
From the past week’s releases, Ek Villain is now an established hit. The film crossed the 100 crore mark as by the end of the third weekend, it had already earned Rs.103.37 cr.
Trade analyst Vinod Mirani says, “The film’s business also helps consolidate the standing of Shraddha Kapoor with another major hit to her name after Aashiqui 2.”
However, Lekar Hum Deewana Dil, that marked the entry of another actor from the third generation Kapoor clan, Armaan Jain, is almost washed out with the business being limited to Rs. 2.40 cr. “Usually, the audience gives its verdict after watching the films. However, in this case, the audience has kept away from the film,” says Adarsh adding that the film failed miserably. To which Mirani adds, “The pre-release promotion angle of the film was unimaginative to say the least.”
Even the Vidya Balan-starrer Bobby Jasoos remained poor as it could just make Rs. 10.85 cr by the end of the second weekend. “Despite being a fair entertainer even if not up to the mark, the film hasn’t been able to do good business,” says Mirani while Dutta adds, “Bobby Jasoos is holding up in a limited number of shows, and Ek Villain enjoyed the overflow from Humpty …. The occupancy was at 30 per cent for Ek Villain now.”
Dawn of the Planet of the Apes that released this week is also doing quite well. “Although it got marginalised in some circuits, thanks to the opposition posed by Humpty… and Lai Bhaari, it has managed to earn well,” says Adarsh.
During the Thursday night preview, the film earned Rs.50 lakhs, on Friday Rs.2.10 cr, on Saturday Rs.3 cr and on Sunday Rs.3.20 cr, with the total earnings being Rs.8.80 cr.
Dutta expected a better response to the sequel of the Rise of the Planet of The Apes. “But sadly, it hasn’t done that well,” he rues.
Next week will see films with younger or lesser known actors— Amit Sahni Ki List, Hate Story 2 and Pizza. “The performance of the film will depend largely on how the content connects with the audience and through word-of-mouth,” concludes Dutta.
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