An avid sports enthusiast, actor Hrithik Roshan’s brand HRX and Exceed Entertainment has collaborated with the toughest mountain bike race MTB Himalaya Challenge 2014. The tie-up is seen as a perfect synergy of the brands vision, ideology and philosophy of promoting health and fitness with its range of sportswear. HRX had earlier launched an apparel line in India that was exclusively sold on Myntra.com. The tagline of HRX, ‘push your extreme’ is in sync with the spirit and zeal of India’s premiere mountain biking challenge that flags off on September 26.
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