Happy New Year continues to rule at the box-office

The Shaukeens and Rang Rasiya fail to draw big numbers

Written by Namita Nivas | Mumbai | Updated: November 14, 2014 1:00:32 am
The Shaukeens The Shaukeens

Shah Rukh Khan must be a happy man as it is Happy New Year that still has the cash registers ringing at the box-office. Even its third weekend collection, across the board, was higher than this week’s release, Rang Rasiya, according to trade analyst Akshaye Rathi. HNY added upto Rs.198.61 crore in its third weekend.
The week also saw the release of The Shaukeens and Chaar Sahibzaade. While The Shaukeens — a remake of the 1982 Basu Chatterjee film, Shaukeen (starring stalwarts Ashok Kumar, Utpal Dutt and A.K. Hangal) — is below the mark. Anupam Kher, Annu Kapoor and Piyush Mishra are no patch on the veterans’ characters they reprise, says trade analyst Vinod Mirani, adding that even the script has been mutilated badly in an attempt to better it. “Old classics can’t be bettered. The film, directed by Abhishek Sharma, opened low despite a weak opposition and managed to collect just Rs.13.5 crore in its opening weekend,” says Mirani.
Agrees Rathi as he gives a break up: “The Shaukeens collected Rs.3.75 crore on Friday, Rs.4.60 crore on Saturday and Rs.6.15 crore on Sunday. The reason it did not take off the way an Akshay Kumar film normally does is because it isn’t entirely an Akshay Kumar film but a film with an extended cameo by him. Technically, for a small film like this, it has done fairly well. Moreover, it was shot on a small budget. Having been shot in Mauritius, it may even have got excellent subsidies,” reasons Rathi. However, trade analyst N.P.Yadav thinks the films failed to appeal the masses. “The Shaukeens was well-made but the viewers did not lap it up,” he says.

Does nudity work?

Rang Rasiya, an attempt to sell some nudity in the name of an artistic biopic about a celebrated artist, Raja Ravi Varma, has not worked. When biopics on well-known heroes of the recent time don’t work, this film was a long shot. It fared poorly missing a first day crore by miles and went on to end the weekend with a poor Rs.2.1 crore,” observes Mirani. Yadav thinks it is the content that works today and not nudity. Calling it an art film of sorts, Rathi says one did not really except fireworks at the box-office with Rang Rasiya. “Yet, from the rough estimate that I have, it seems to have garnered Rs.1.10 crore on the opening day, Rs.90 lakhs on the second day and Rs.1.30 crore on the third day. The figures of Chaar Sahibzaade, however, are as good as negligible at the box-office,” rues Rathi adding that films like The Shaukeens and Rang Rasiya are meant to run for a week.
As for the English films, Interstellar and Nightcrawler, Rathi says, they are niche films which will do well in the metros. “Though they may do phenomenal business in the multiplexes, however, the overall figures may not be something to write home about,” he says.

Old is minting gold

Of the old releases, Happy New Year, despite some negative reports about the film, Mirani says, gets the advantage of poor oppositions and does better than merited in its second and third week. Even while on decline after its opening day, the film managed to collect Rs.32.4 crore in its second week taking its two week total to Rs.162.4 crore. (According to the official statement from Red Chillies Entertainment Pvt Ltd, the film, by the end of the third weekend, collected Rs.198.61crore).
According to Mirani, despite Rekha as the protagonist, the subject of Super Nani is outdated and thus has not got a good response. The film collected a meagre Rs.2.75 crore by the end of its first week. Roar, a rare film on human vs tigers, offered some novelty, but still could manage only Rs.7.85 crore in its first week.
Even director David Fincher and actor Ben Affleck’s Gone Girl starring Ben Affleck and Rosamund Pike, has collected Rs.1.2 crore in its second weekend, taking the total collections to Rs.5.02 crore nett at India box-office.

Looking forward

Rathi, however, is very positive about the upcoming release, Kill Dil. According to him, it is going to be a huge hit as it is a mainstream, out-and-out mass entertainer from Yash Raj Films stable. It is also the coming together of Govinda, the entertainer of the 90s and Ranveer Singh, the Govinda of the new generation.


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