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This is an archive article published on May 9, 2014

Exclusive: Screen Big Picture with Celina Jaitly, Dino Morea

Running into its seventh year, Screen The Big Picture’s recent edition focused on the sartorial impact of movies, the synergy with runway trends, the runway influence and more.

 Avinash Gowariker, Nikhil Thampi, Neeta Lulla, Celina Jaitley and Dino Morea, who look engrossed in an interaction. Morea makes an important point about the importance of fitness Avinash Gowariker, Nikhil Thampi, Neeta Lulla, Celina Jaitley and Dino Morea, who look engrossed in an interaction. Morea makes an important point about the importance of fitness

SCREEN THE BIG PICTURE

Screen: Let’s begin the session on fashion and my first question is for the two designers. Neeta, how much do you think Bollywood impacts fashion off screen? I remember when you designed for Jodha-Akbar, the costumes that Aishwarya wore and the look she had was historical and yet, so many women in India liked it and tried to emulate it. So, as a designer what is your opinion about Bollywood fashion setting trends for people outside the movies?

Neeta Lulla: I think Bollywood is a very big medium to inspire people who follow fashion, because it is primarily about seeing their idols, demi-gods on the screen. When I joined the industry in the ’80’s, there was a big revolution, and ever since I can remember, Bollywood fashion has had an impact on fashion trends. Even my mother would get a picture of an actress from a newspaper or a magazine and take it the local darji and say ‘yeh bana do’. Suddenly people began emulating the actors because of the style element— which was very loud and colourful, with golds and bright make-up.
The ’90s saw more variety in terms of fashion statement with the media playing a huge role in creating awareness. There was a gradual change that was noticeable in the past three to four decades. By the turn of the century, the time when Jodha Akbar was made we had people taking a film DVD or video of the particular outfit that they liked and getting it styled by the tailor.

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