Dream run for ‘Dum Laga Ke Haisha’ in second week

The film that collected 6.12 crore in the first weekend, surpassed its own earning by making 6.72 crore in the second.

Written by Screen Correspondent | Updated: March 13, 2015 12:00:12 am
dum laga ke haisha, ayushmann khurrana, bhumi pednekar, censor board Dum Laga Ke Haisha turned out to be a surprise package.

Four films released last week – Badmashiyaan, Dirty Politics, Coffee Bloom and Hey Bro. However, none of them could make a mark. But Dum Laga Ke Haisha turned out to be a surprise package as it did a better business during its second weekend compared to the first.

While the film collected Rs 6.12 crore in the first weekend, during the second weekend it made Rs 6.72 crore, taking the grand total to Rs 17.36 crore which includes the collection of the week days.

According to Gautam Dutta, CEO, PVR Cinema, “Dum Laga Ke Haisha has been the film of the week, proving yet again that content is king. The word of mouth has worked in favour of the film and it has collected more in its second weekend. The weekend occupancy was a healthy 40 per cent.”

Apparently, in Eros Cinema, the single screen theatre, that is running only one night show of the film, the response hasn’t been as good. Muralidharan, manager, Eros Cinema says, “We started screening the movie from the second week onwards. The occupancy has been close to 25 per cent.”

However, he justifies by saying that it could also be because the theatre has a seating capacity of 1000.

The same, however, cannot be said for the recent releases. Talking about Badmashiyaan, trade analyst Vinod Mirani says that it is a film sans face value and amateur script and handling.

“With the exam season, it adds to the year’s disaster list. The film had one of the poorest opening day with collections ranging around Rs 10 lakh; and thereafter, any improvement was irrelevant. It managed to collect just about Rs 50 lakh in its first weekend,” he remarks.

Another release, Coffee Bloom has got a better response, owing to the good reviews, according to Dutta. But the other releases, namely Dirty Politics and Hey Bro fell flat at the box- office. “In terms of occupancy, the films stand at 15 per cent and 12 per cent respectively,” says Dutta.

According to Mirani, Dirty Politics has put together Rs 4.2 crore for the opening weekend. “However, Hey Bro, a misadventure by choreographer Ganesh Acharya, has backfired. The film will prove to be a total loss of investments plus expenses incurred on releasing it. It has barely managed to cross the Rs 50 lakh mark in its opening weekend,” he says.

Badlapur still going strong

The revenge drama that raised curiosity ever since its first look was launched, is going strong even as it entered its third week. The film continued its forward march and collected Rs 81 lakh on Friday, Rs 79 lakh on Saturday and `90 lakh on Sunday. It had earlier collected Rs 9.51 crore at the end of the second week and Rs 37.28 crore at the end of first week. Its total collection stands at Rs 49.29 crore by the end of the third weekend.

According to producer Dinesh Vijan, “Badlapur is a repeat watch primarily because of the layers the film has. I’m sure with the audience support we will have a great week three too.”

On the international front

The ban on the much anticipated 50 Shades of Grey disappointed many.
But the other international releases have made up for it. Dutta says, “Kingsman: The Secret Service has been performing well with an occupancy of 45 per cent but The Lazarus Effect had an occupancy of 15 per cent.”

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