Drashti Dhami is the brand ambassador of MATRIX India’s colour brand SoColor. The television star will be seen in the company’s new campaign, Color with confidence. Dhami sports a look that has been created using the Caramel Twist technique, developed by the MATRIX technical and artistic teams. Inspired by the concept of a twist with two tones, the look showcases an interplay of dark and light tones.
Humpty Sharma Ki Dulhania in 817 UFO digital theatres
Humpty Sharma Ki Dulhania, t he Varun Dhawan-Alia Bhatt starrer, was released in 817 UFO digital theatres. While Ek Villain which is in its third week, continues to screen in 389 UFO digital theatres, Bobby Jasoos is being screened in 91 UFO digital theatres and Holiday – A Soldier Is Never Off Duty, in its sixth week, is being screened in 48 UFO digital theatres. Marathi film Lai Bhaari, with which Riteish Deshmukh makes his acting debut in Marathi films released in 229 UFO digital theatres.
Phantom Films launches India’s first branded film merchandise
Phantom Films has tied up with Happily Unmarried to launch a series of film merchandises. For cine-lovers, this is an opportunity to own merchandise inspired from popular characters and films. Such a collaboration has happened for the first time in the Indian film industry. In line with Phantom’s philosophy of exploring new content, Happily Unmarried has created merchandise that is available across their stores and on their website. The collection has quirky mugs, T-shirts, cushion covers, doormats and daily use stuff.