The occasion of a 63rd anniversary is a great excuse for celebration, so we at Screen grabbed the opportunity to give ourselves a little pat-on-the-back in the company of stars. And thus, was born the idea of clapperboard compliments. Off we went vying for autographs from our favourite stars on the quaint and colourful clapperboard designed by Suryakant Chavan from our team of ‘artists’! Senior editor Geety Sahgal and lensman Prakash Yeram hit the highest score when it came to starry snapshots. The result of their painstaking effort is evident in the section titled “Best Compliments”. It feels wonderful that even after all these years, there is much appreciation and admiration for the Screen brand of film journalism.
In this anniversary edition we flashback to 1951, the year Screen came into existence with Suraiya and Nargis on its front page, and draw comparisons between films then and now. That fateful year, along with Screen, B.R. Chopra and Guru Dutt made their debut, Ashok Kumar was a reigning star as was the trio of Dev Anand, Dilip Kumar and Raj Kapoor. Folklore has it that Guru Dutt and Dev Anand had made a pact that if Anand turned producer, he would give Dutt a chance to direct a film and if Dutt made it first, he would definitely have Anand star in his film. As it would turn out, Dev Sa’ab gave Guru Dutt his first film in 1951 when he handed him the director’s baton for Baazi. Happily, industry commitments continue to withstand the test of time. Even in this age of cynicism, commitments are still honoured—Happy New Year which brings back the SRK -Farah Khan team is an example as is Vidhu Vinod Chopra, Rajkumar Hirani and Aamir Khan’s PK. All such comparisons of how much things have changed or not, vis-a-vis movies is covered in the section titled “63 Years of change”.
Screen has always welcomed the new crop of actors, and hence it seemed only appropriate in this special issue to hold up a mirror to those among the GenNext that display the potential to join the league of “Superstars”. And so, we have “The New Wave” article dedicated to young talent.
Keeping in mind that marketing has begun to play such a crucial role in the spread of Hindi films, not just within India, but around the globe, a detailed report on this recent business practice was begging to be done. Thus, after much deliberation a survey on film marketing and its advantages seemed the perfect choice for Screen Annual Survey, 2014. Shah Rukh Khan on our cover this week has topped the survey as the actor who has the smartest marketing strategy for his films and stardom. Aamir Khan, Salman Khan and Big B follow suit, providing us a vital clue about their lasting appeal and stardom. Making the world aware of their talent and charisma has expanded both, their fame and following, lending it a longevity that is remarkable to say the least. Read details of this newfound phenomenon in our section titled ‘Market Research’ which brings you opinions from practically all stakeholders in the business—stars, studio bosses, directors, producers and distributors.
As the name suggests, the anniversary edition was special and every member of the team (newbies included) Karan Shah, Kanika Rajani, Ila Pandit, Kishore Jamshetkar, Farida Khanzada, Namita Nivas, Madhuri Poojary, Priyanka Bhadani, Rajesh Nagavkar and Sunil Haralkar and the aforementioned did pretty well in putting this whopper of an issue together. And in keeping with times, we have decided to follow up this issue with a special sequel on the changing face of heroines in the film industry. As they say very often these days—“picture abhi baaki hai mere dost.”
But before I sign off, on this occasion I thank our readers for their support, the bouquets and the brickbats –keep them coming for the next six decades at the very least!