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The 100 million view problem: Why Yash’s Toxic teaser has everyone talking, for different reasons

The teaser for Yash's Toxic is nearing 100 million YouTube views, but the viral footage has also drawn legal complaints and religious objections over explicit content

Yash in ToxicYash plays a double role in Toxic.

This week, the Toxic: A Fairy Tale for Grown-Ups teaser is closing in on 100 million views on YouTube alone. The numbers confirm what everyone already knew, Yash’s pull hasn’t weakened since KGF: Chapter 2 dominated theaters in 2022.

But look past the view count and you’ll see something messier. The same footage driving those numbers has turned social media into a war zone over where Indian cinema should draw its lines.

The problem isn’t the action sequences or the production values. A particular scene from the tease that kept everyone talking is Yash’s character Raya in an intimate encounter inside a car beside a cemetery, while outside, someone plants a bomb detonator beneath the vehicle. For some viewers, it’s bold filmmaking. For others, it crossed a line.

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