The makers of upcoming Kannada film KGF had flown in film journalists from across the country to cover the trailer launch in Bengaluru on Friday. It was the first of its kind movie marketing to happen in the Kannada film industry. After the trailer was screened on the big screen, it was clear why the producers needed a promotion of that scale.
KGF is the biggest movie to roll out from Sandalwood, a moniker for Kannada cinema, to date.
The sets are massive, the visuals are arresting, the lead cast (Yash, Srinidhi Shetty) is easy on the eyes, the background score is thrilling and the whole setup makes us want to watch the movie in its entirety immediately. Even in terms of the budget, KGF is touted to be the most expensive film in Kannada cinema ever. Some of the biggest names from neighboring film industries have joined hands with Hombale Films (KGF producers) to distribute the movie in non-Kannada speaking states.
“I suggested Prashanth Neel (KGF director) to even dub it in English. But, he did not agree,” Yash revealed while interacting with the media at the event. “Not that I have plans to release the movie in Hollywood,” he explained. “I want this film to be watched by everyone.”
KGF has been dubbed in four other Indian languages, Tamil, Telugu, Malayalam, and Hindi. The producers also have plans to make Chinese and Japanese versions of the movie. Actor-producer Vishal is distributing the Tamil version through his production banner Vishal Film Factory. Leading Telugu producer Sai Korrapati is handling the distributions in the Telugu states. Hombale Films is self-releasing the Malayalam version in Kerala.
The release of the Hindi version in northern states will be handled by filmmakers Farhan Akhtar, Ritesh Sidhwani and Anil Thadani. “This association (with leading filmmakers from across the country) is not without watching the film. They have watched the film. They liked it and that’s why they came on board,” Yash said.
“I am thankful to Anil Thadani. He was the first to watch the movie and took it to Excel Entertainment,” he added.
The trailer introduces the violent protagonist, Rocky, soaking himself in the bloody fistfights on the crime-torn streets of Bombay of the 1960s. Going by the trailer, he infiltrates the slave camps of the Kolar Gold Mines as part of a job to kill some bigshot. But, he emerges as the dark knight who fights against the evil committed against the oppressed.
Yash’s towering screen persona, Prashanth Neel’s promising talent, cinematographer Bhuvan Gowda’s visual extravaganza, Ravi Basrur’s music, art director Shivakumar’s elaborate set designs among many other things could provide us just the right cinematic experience about a larger-than-life hero we have been craving for since director SS Rajamouli’s blockbuster Baahubali films.
Baahubali franchise instantly made Prabhas a household name across the country. KGF could just do the same for Yash, who achieved a massive stardom at a breakneck speed in Kannada cinema.