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Alia Bhatt’s Alpha goes rogue to pander to a post-Dhurandhar landscape

Alpha comes across as an insecure spy actioner, one willing to relinquish its conscience in its eagerness to flatter the political mood of the moment.

AlphaAlpha is now playing in theatres.

Perhaps it was inevitable. The question was never whether it would happen, only when. That the noise would one day reach the doorsteps of Yash Raj Films. The studio that, for generations, came to embody not simply Bollywood but very much the moral imagination of Bombay cinema itself. A banner that once believed popular cinema could, and should, champion a kinder, more peaceful future now seems willing to trade that belief for the anxieties of the present. What distinguished YRF was an abiding faith in people. Even at their grandest, its films were animated by a humanism that insisted love could outlast prejudice, that differences could be negotiated rather than weaponised, and that empathy was never a weakness but a principle. Those values were never incidental; they were the studio’s identity.

Anas Arif is a prolific Entertainment Journalist and Cinematic Analyst at The Indian Express, where he specializes in the intersection of Indian pop culture, auteur-driven cinema, and industrial ethics. His writing is defined by a deep-seated commitment to documenting the evolving landscape of Indian entertainment through the lens of critical theory and narrative authorship. Experience & Career As a core member of The Indian Express entertainment vertical, Anas has cultivated a unique beat that prioritizes the "craft behind the celebrity." He has interviewed a vast spectrum of industry veterans, from blockbuster directors like Vijay Krishna Acharya, Sujoy Ghosh, Maneesh Sharma to experimental filmmakers and screenwriters like Anurag Kashyap, Vikramaditya Motwane, Varun Grover, Rajat Kapoor amongst several others. His career is characterized by a "Journalism of Courage" approach, where he frequently tackles the ethical implications of mainstream cinema and the socio-political subtext within popular media. He is also the host of the YouTube series Cult Comebacks, where he talks to filmmakers about movies that may not have succeeded initially but have, over time, gained a cult following. The show aims to explore films as works of art, rather than merely commercial ventures designed to earn box office revenue. Expertise & Focus Areas Anas's expertise lies in his ability to deconstruct cinematic works beyond surface-level reviews. His focus areas include: Auteur Studies: Detailed retrospectives and analyses of filmmakers such as Imtiaz Ali, Anurag Kashyap, and Neeraj Ghaywan, often exploring their central philosophies and creative evolutions. Cinematic Deconstruction: Examining technical and narrative choices, such as the use of aspect ratios in independent films (Sabar Bonda) or the structural rhythm of iconic soundtracks (Dilwale Dulhania Le Jayenge). Industrial & Social Ethics: Fearless critique of commercial blockbusters, particularly regarding the promotion of bigoted visions or the marginalization of communities in mainstream scripts. Exclusive Long-form Interviews: Conducting high-level dialogues with actors and creators to uncover archival anecdotes and future-looking industry insights. Authoritativeness & Trust Anas Arif has established himself as a trusted voice by consistently moving away from standard PR-driven journalism. Whether he is interrogating the "mythology of Shah Rukh Khan" in modern sequels or providing a space for independent filmmakers to discuss the "arithmetic of karma," his work is rooted in objectivity and extensive research. Readers look to Anas for an educated viewpoint that treats entertainment not just as a commodity, but as a critical reflection of the country's collective conscience. ... Read More

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