Diljit Dosanjh’s historic Dil-Luminati Tour generated Rs 943 crore in revenue; created 1,18,000 man-days of employment

Ticket sales contributed 80% of the direct revenue, with the sale of 3,20,000 tickets across the country on Zomato Live, the report stated. This also indicates the increasing role of the digital medium in the sale of concert tickets. If the Indian live event ecosystem manages to deal with the menace of black marketing, it’s possible that the direct revenue turns out to be much higher, given the rampant illegal sales reported across the shows back then.

The Dil-Luminati Tour generated not only revenue, but also employment on a large scale. The report states it accounted for 1,18,000 man-days of employment, across both the live events sector and its allied sectors. Approximately 38% attendees travelled from other cities to attend the concerts, with more than half of those (around 20%) extending their stay, leading to a further boost in tourism and hospitality revenue.

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The Dil-Luminati Tour, thus, attracted a lot of participation from tier-2 and tier-3 cities, not only through those who travelled to other cities to attend the concerts, but also those who spent money on tickets to attend the concerts in their respective hometowns. 49% attendees of the entire tour were from tier-2 and tier-3 cities, indicating a surge in disposable income of those cities and the increasing willingness to invest in experiences like Punjabi music, conventionally restricted regionally to cities in the Punjab-Haryana-Delhi-NCR belt.